In the past year, unified lubricants have been reborn in all aspects and have undergone magnificent transformations. First of all, to establish cooperation with the World Boxing Association (WBA) and use the “offensive spirit” as the company’s core values ​​to blew the horns of offensives to major market sectors; join the off-road e-family and name the Alxa T3 Challenge. The event spreads momentum and enables a brand new brand image to be spread throughout the country. In addition, through a series of measures such as profit-making and profit-making terminals, implementation of CIF prices, improvement of supply chain and value chain, and maintenance of the market order through heavy punching and counterfeiting, the interests of distributors are protected to the utmost, and the unity is guided in the channels. Very popular.

On October 28, 2016, UPC (Unified Lubricants) and Old World Industrial Company held a grand strategic cooperation press conference in Chicago, USA, announcing the unification of the successful acquisition of PEAK, a high-end automotive accessories brand under the United States Old World. Chinese translation "peak" exclusive agency in Greater China.

At the time when the unified lubricants were separated from the first anniversary of the independent operation of Shell, this cooperation is both a success story that unifies the launch of the global strategic layout and a strategic embodiment of the unification of continuous attack in the market segments. Li Jia, the CEO of the unified lubricants, said in his speech: Today is the independence day for the unified lubricants, and it is also the day for the unified lubricants. The enlightened people are more help, and the unified lubricants have been helped by PEAK today, and will surely join hands with more international giants to create brilliant future.

At the press conference, Wu Qi, director of the unified lubricants market, pointed out that this cooperation is a major breakthrough in the unified lubricants after a year of hard work, and is the key to unifying the industrial chain layout of the auto aftermarket. The unity will be transformed from a single lubricant manufacturer to a full industry chain supply and sales platform focusing on the automotive aftermarket. It can be said that this acquisition of PEAK Summit is the first step in unifying the global strategic layout. Wu Qi emphasized: "Peak's peak will become one of the most important sub-brands under the unified plan in the future, and the unity will integrate this brand with the unique spirit of the United States into the Chinese lineage and use this as an opportunity to continuously introduce more for Chinese consumers." Many internationally-advanced automotive accessory products meet consumer upgrades in China's automotive aftermarket."

Uniform lubricant Uniform lubricant

The reunification of the unity began at the moment of the departure from Shell. However, Wu Qi acknowledged that the cooperation with Shell has resulted in the acquisition of industry-leading technology and the standardized corporate system and management model of the world's top 500 companies. It can be said that these have a more solid foundation for unification in the future operation. “Carlyle Capital, as a global capital giant, can provide solid financial support for unification, as well as proposals for the integration of capital operation and industrial chain integration. At the same time, cooperation with such international giants has allowed the unification to have a broader international perspective. Global business opportunities such as this cooperation with PEAK."

At present, the domestic lubricant industry has become increasingly white in various segments. In the face of a fierce and fast-changing competitive landscape, how will the re-deployed uniform preparations go? For this, Wu Qi expressed his confidence: “Unify the independent distribution of high-quality distributor channels, and advanced technologies obtained through cooperation with Shell, With the strong financial support and international vision brought by Carlyle's investment, the unity has enough strength to face any challenges from China. Of course, as a company with a keen sense of market, the unity will always pay attention to the details. Market opportunities, discover the blue ocean."

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