On December 22, 2014, the FAW Jiefang 2015 Business Annual Conference, with the theme of “Gathering Breakthrough and Deepening the Terminal and Creating Service and Winning the First”, ended successfully at the Jimo New Base in Qingdao, Shandong. FAW Jiefang gathered together with 1,300 liberation dealers, service providers and special vehicle partners from all over the country to review the achievements of FAW Jiefang in 2014 and to establish the overall thinking and key measures for the 2015 development strategy.
In 2014, FAW Jiefang proved its influence in the commercial vehicle market with its own strength in the changing market environment, and was widely recognized by consumers and the market. It is estimated that the annual heavy-duty truck sales will be 167,000 and the light truck will be 11,000, and the overall market share will continue to increase. The liberation tractor continued to maintain its leading position in the industry. The share of trucks increased significantly. The share of dump trucks and special vehicles grew steadily. The sales volume of Guosi products was leading. The high-end products represented by Jiefang J6 continued to improve.
In 2015, FAW Jiefang will further enhance its product competitiveness through the comprehensive upgrade of its main products and the launch of new products, and provide users with more adaptive money-making machines.
High-end products such as the new Jiefang JH6 and J6 pilot version will be put on the market one after another. The long-changing oil, long-term warranty and maintenance-free new technology will be applied to reflect the high reliability, high safety, high comfort, low fuel consumption, low self-weight and low maintenance cost. "The core advantage of meeting the needs of high-end group users.
The liberation of the full range of products upgraded to the 2015 model, to achieve an overall improvement in reliability, comfort, power and other performance. Based on the liberation of J5 LNG products, the J6 LNG product line will be fully expanded to provide users with more choices on natural gas products.
Liberation will be based on the differentiated needs of different regions and market segments, and will also be available in the southwest version of self-unloading, trucks, northern tractors, port-specific tractors and other market-adapted customized products.
In 2015, Liberation will continue to implement China FAW TQC service brand strategy, and deepen the connotation of preventive maintenance services, promote rapid maintenance projects, optimize rescue work processes, implement online guidance for service technology experts, and improve the construction of spare parts supply system to ensure the protection of liberation services. The ability is further enhanced to provide users with "saving time, money, and worry" services.
FAW Jiefang will take the lead in implementing one-to-one service in the industry, and formulate one-to-one service plans for different customers, such as large customers, port cars, muck dumping, special vehicles, etc., through resident services and on-site services. Active service methods such as services to improve rapid response capabilities.
In 2015, Liberation will sink through the sales service channel to further close users and improve the convenience of users' purchase and service. Continue to promote the standardization process and improve user satisfaction. Product development is closer to the end market, improving the accuracy of adaptive product development. In the marketing work in 2015, FAW Jiefang is also committed to deepening the user experience and cognition through rich and diverse market activities, while providing customers with more abundant financial product choices.
Finally, FAW Liberation has given concentrated rewards to individuals and groups that have made outstanding contributions to market expansion and marketing activities in 2014. He presented various awards such as “Merchant Dealer Award”, “Made Service Vendor Award” and “Emancipation of Investor Award”, and expressed his heartfelt thanks to the partners with practical actions.
In the upcoming 2015, FAW Jiefang predicted that the total demand for heavy-duty truck industry in 2015 will be 950,000 units, down 3% year-on-year, and the total light truck market is expected to be 980,000 units, which is basically the same as in 2014. FAW Jiefang cooperated with service providers, dealers and the majority of special-purpose vehicle partners, and focused on the marketing strategy of “Gathering Breakthrough and Deepening the Terminal to Create Service and Winning the First”, and achieved a sales target of 190,000 units.

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