"Two" factors restrict the development of "Internet +", and there is still a long way to go.

"Two" factors restrict the development of "Internet +", and there is still a long way to go.

Along with the development of the Internet, especially the popularity of the "Internet +" boom after the two sessions last year, as the cross-border integration of the agricultural machinery industry and the Internet in the traditional manufacturing field, it has also entered the people's field of vision. Up to now, leading enterprises including China Yituo, Shandong Wuzheng, Zoomlion and other industries have established their own online stores or have online marketing initiatives. The foreign-funded enterprises in China, Aike, also broke out with well-known Internet companies. Cooperation news. In addition, since last year, many agricultural machinery companies have cooperated with industry websites to create the concept of Internet marketing. Of course, compared with tens of thousands of agricultural machinery companies across the country, more agricultural machinery enterprises, especially host enterprises, are still waiting to see.

From the current situation, the agricultural and electrical machinery business has the following two major factors. The first is the limitation of the agricultural machinery subsidy policy. Secondly, the characteristics of the agricultural machinery products themselves are constrained: First, the network operators can not meet the after-sales; second, the online shopping products are difficult to deliver. It is precisely because of the current insignificance of agricultural and electrical traders, the contradiction between online and offline has not been clearly exposed. Once the network direct sales rise, it will not avoid the collision between online direct sales and offline dealers.

Of course, agricultural machinery and electronics may be the future development trend, and the agricultural machinery industry needs to actively research and innovate agricultural machinery and electronics. The development of agricultural electromechanical business is highly correlated with national macroeconomic policies, social development stages, technological changes, quality and services. Perhaps, with the real benefits of agricultural machinery subsidies (no matter who buys and pays for it), the rural informationization (network, computer, mobile phone and other software and hardware conditions) continue to advance, the cultural quality of agricultural practitioners continues to improve, and China The quality of agricultural machinery products continues to strengthen, and agricultural and electrical machinery companies will usher in a real outbreak. However, from the current situation, the agricultural and electrical machinery business still needs to go through a long process of accumulation.

(Original title: Two major "bottlenecks" in the development of agricultural electromechanical business)