The biggest challenge facing the automotive industry in 2015 is to adapt to the new normal of economic development, and to seek a new path for sustainable development under the new normal. However, how to adapt and how to achieve breakthroughs has become a key issue for the industry to solve. In this context, various car companies and parts and components companies have taken various measures and are eager to seek the most favorable development path under the new normal. However, for parts and components companies, it seems that there is a big difference between the situation facing the entire vehicle company. What is the face of the historical background of the best era and the worst era? What kind of challenges will the opportunities face? In response to this problem, the reporter interviewed Dr. Kang Ruifan, President and CEO of Continental Automotive Investment (Shanghai) Co., Ltd., a member of the Continental Group Executive Board, at the just-concluded China Automotive Industry Development (Tec) International Forum 2015.

New normal predict in advance about the new layout <br> <br> normal growth of the auto industry is currently facing a slowdown, Dr. Conrad who said the auto industry is indeed entered a new normal, mainland China has been observed two years ago The entire economy includes this development trend in the automotive industry. Although the current development of the Chinese auto industry has gradually declined from double-digit growth to single-digit growth, the growth rate has slowed down to 5% or lower, but it must be viewed correctly. This is actually the quantitative quality of the automotive industry. change. Under such circumstances, the reason why mainland China's business still has room for growth is that more and more automotive products have increased the demand for functional components, such as powertrain products that can reduce fuel emissions, and the intelligence of body electronics. Products, etc., and in these currently demanding products, the Continental Group has already made product arrangements and reserves in advance. The strategy of the Continental Group is to innovate through new products and new technologies in the context of relatively low growth rate of industrial development. Initiatives to gain market share growth.

Dr. Kang Ruifan also listed the business development of the Continental Group in the field of new energy. He explained that in recent years, the Chinese government has gradually increased the emphasis on the development of new energy vehicles, even rising to the height of the national strategy, whether it is for the entire society. The reduction of the environment, quality of life, and fuel consumption will also have many benefits for the development of industry enterprises. Continental Group also actively launched a package of solutions in the field of new energy, ranging from pure electric power to semi-hybrid to traditional powertrain electrical appliances.

Dr. Kang Ruifan especially introduced the 48V technology solution currently being promoted by the mainland, which can be used on traditional internal combustion engines. It is between semi-mixed and full-blended. Currently, the mainland is collaborating with the Chinese OEM to develop this technology. Tests have shown that this technology can reduce the fuel consumption rate by a maximum of 10%-15%, and the advantage of this technology is that it does not need to completely change the condition of the engine. It requires only a relatively low cost, simpler method to change the engine. The structure of the vehicle has greatly improved the vehicle's fuel economy so that it can meet the country's 2020 fuel consumption target of 5.0L/100km.

Integration advantages of resources to build the core competitiveness <br> <br> talked about the company's overall development strategy, it is naturally talked about the M & A and stripping parts industry worldwide, Dr. Conrad who said that mergers and acquisitions are not on the continent Recently, during the development of the Continental Group, there have been many mergers and acquisitions. As of now, there are more than 100 companies that have been acquired by the mainland companies, such as Siemens VDO, ATE Brake and other auto industry mergers and acquisitions; Germany's Phoenix, the United States Gu Enzhi and other rubber business acquisition; there are recent mergers and acquisitions of automotive software companies to strengthen the mainland's mergers and acquisitions in software strength. Continental Group is a company that is gradually expanding through the reorganization of capital and the integration of businesses.

Dr. Kang Ruifan said: "The reason why the auto industry has a large number of mergers and acquisitions is because this industry is an industry that requires a lot of resources, and only a large number of resource companies will have the strength to innovate."

Speaking of the mainland's advantages in the Chinese market, Dr. Kang Ruifan said that it mainly lies in the mainland's products and product lines. He said that currently all products in mainland China have basically achieved local production, such as electronic products ABS, ESC and other brake systems, human-machine interface of electronic products, and some sensors, including powertrains and other products, next year the mainland Will make domestic turbochargers. In addition, because tire products enter China relatively late, Continental Group will increase the investment of 250 million euros in the next 3 years to 4 years, increase the production of tires to localize, and increase the production capacity of tires from 4 million last year. In the future, 14 million tires will continue to locally produce tires, which will reduce costs, gain cost advantages, and provide products with more price advantages.

According to Dr. Kang Ruifan's introduction, it is not difficult to see that for parts and components companies, it is necessary to take a precautionary approach in the forefront of competitors, and actively integrate the resources and reduce the costs for the future market demand. Technological innovation.

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