Last Friday, Great Wall Motor just released a semi-annual report. In the first half of 2015, it achieved a net profit of 4.718 billion yuan, a year-on-year increase of 19.30%; operating income of 37.115 billion yuan, an increase of 30.10%; total profit of 5.718 billion yuan, an increase of 19.95%. In the new normal of China's auto market entering "micro-growth", Great Wall Motor significantly outperformed the broader market. Good market performance also directly stimulated Great Wall Motor's stocks to keep going up and down in the week.
Once upon a time, Great Wall Motors was known as China's "most profitable car company", but behind this is a lot of irony on the investment in Great Wall Motor R&D. At the 5th Science and Technology Festival of Great Wall Motor opened today, Great Wall Motor not only showed A series of large-scale investment in research and development, and compared with previous science and technology festivals, this year pays more attention to the forward-looking technology display with "smart and interconnected" as the core, among which the proportion of international advanced technology exhibits reaches 36%.
Harvard Technology Center helps improve R&D quality
The newly built Haval Technology Center is located in Baoding City, Hebei Province. The center is based on independent research and development, and adopts German expert design scheme. The investment is over 5 billion yuan, which can complete product planning, modeling planning, engineering design, product trial production, vehicle testing and so on. jobs. The park covers an area of ​​250,000 square meters, with a total construction area of ​​260,000 square meters. The number of engineers and technicians is planned to reach 10,000, including more than 1,000 experts at home and abroad. The Haval Technology Center has invested in the construction of a world-class test center and test site, which are currently in use, providing a solid guarantee for the future development of SUV products for Great Wall Motor.
The test center mainly includes environmental wind tunnel test room, high altitude environment simulation test room, new energy powertrain/motor/battery comprehensive test room, 3m method/10m method EMC electromagnetic compatibility test room, vehicle NVH semi-anechoic test room, Vehicle and parts BSR laboratory, vehicle hardware in the ring laboratory, two-axis K&C laboratory, steering laboratory, vehicle VOC and other large laboratories. Among them, the maximum test wind speed of the environmental wind tunnel test chamber can simulate the condition that the vehicle travels to 250km/h, which is the largest environmental wind tunnel with the largest tuyere area in China, which meets and exceeds the foreign technical level.
The Great Wall Motor Test Site was approved by the Ministry of Industry and Information Technology on May 20, 2015. It has the qualification to conduct announcements and inspections in the automotive industry and is the first domestic car company. The test site has a total area of ​​about 1.14 million square meters, including 76 modules with typical characteristics of 10 modules including high-speed ring road, dynamic square, test mountain, simulated city square and maneuvering road. The total test mileage is 45 kilometers. The test site is the first comprehensive testing ground for Chinese brand automakers. It adopts a high-speed loop and a nested production plant, which is to build a production plant in the high-speed loop. This layout is the first in China and the land utilization rate is extremely high. The use of the test site quickly expanded the development field, significantly shortening the development cycle and greatly improving the quality of research and development.
Fully roll out new energy vehicle strategy
As the key project of Great Wall Motor in the future, New Energy will show its achievements in this technology festival. The exhibits such as PHEV power battery module, hybrid intelligent four-wheel drive module and fuel cell concept model car are the latest research and development achievements of Great Wall Motor. Among them, PHEV power battery module has been planned to be applied to Great Wall Motor's first plug-in hybrid (PHEV) model, and it is the first model in China to carry this module. In the future, new energy vehicles including cars and SUVs will also be on the market.
Since 2006, Great Wall has developed two series of EV and HEV, and seven new energy vehicles have already had sufficient production capacity. In the second half of this year, Great Wall Motor will take the opportunity to transform the previous research and development results into products. It is worth mentioning that Great Wall Motor will continue to develop the car business and connect it to the new energy vehicle plan.
Great Wall Motor also said it will invest 17 billion yuan in research and development of new energy and smart cars. In terms of R&D of new energy vehicles, the three technical platforms of pure electric, plug-in and 48V-BSG have been identified, involving a total of three project models, of which pure electric car will be developed in two versions for taxis and personal markets. Sales, launched in 2016. In addition to cars, the Great Wall medium and large SUV will launch 48V BSG hybrid and plug-in models, and plans to launch products in the second half of 2017.
In the development of new energy core components, we plan the independent R&D and design capabilities of “Complete Vehicle Controllers”, as well as core components such as “new energy intelligent transmission”, “new energy vehicle motor and motor controller” and “new energy vehicle power battery system”. Production capacity. It can be said that Great Wall Motor firmly controls the core of technology in the new energy field.
In addition to new energy technologies, Great Wall Motors is also aligning with and even catching up with the joint venture car companies in the development of traditional gasoline engine powertrains. In the future, we will introduce 2.0L inline four-cylinder supercharged direct injection gasoline engine +6DCT, 1.5L inline four-cylinder supercharged direct injection gasoline engine +7DCT, 3.0L inline six-cylinder dual-supercharged direct injection gasoline engine +8AT, 2.0L inline four cylinder two Class supercharged diesel engine +8AT, 3.0L inline six-cylinder two-stage exhaust turbocharged diesel engine +8AT and other powertrains. It is worth mentioning that the ceramization technology of the inner wall of the cylinder bore with international advanced level has also been overcome by the Great Wall.
Start smart car technology reserve
At this technology festival, we also saw Great Wall Motor's first demonstration of self-developed driverless cars. This model is equipped with an unmanned system and adopts multi-sensor fusion technology. Through the application of various sensors, it can realize all-round detection of road conditions and surrounding environment, and realize high-speed operation and control through internal intelligent electronic control unit. The acceleration, deceleration, lane change, following vehicle, and overtaking of the vehicle can replace the driver's own operation in the future.
Although compared with the “atmosphere” layout of R&D centers in Chang'an and Shanghai, it is always “rusty” in the research and development of Baoding. But in fact, this did not affect the international vision of Great Wall technology for cutting-edge technology. Since 2012, the Great Wall has set up a professional team to make great efforts to develop intelligent technologies such as car driverless. At present, Haval H8, H9 and some follow-up vehicles have completed the development of the driving assistance (ADAS) phase. It is expected that by 2020, vehicles capable of driving on the highway will be introduced. Great Wall Motor also embarked on the development of smart cars with car networking technology, active night vision, adaptive cruise, automatic parking, smart identification and smart entertainment.
At this year's Science and Technology Festival, the brain-controlled cars launched by Great Wall Motor are also receiving attention. Through the EEG equipment, it captures the EEG signals generated by people when thinking about problems, uses computers to analyze people's driving intentions and sends control commands to the car, thereby realizing the purpose of controlling the car by the human brain. This technology has realized people for the first time in China. Brain drive and EEG signals and the "link" of the car system. It reflects the Great Wall Motor's "bold" thinking about future models.
Many people attribute the success of the Great Wall to the good time that Great Wall Motors has caught up with the "SUV blowout", but in fact, after so many years, there are more and more SUV models on the market, but the Great Wall can still maintain high sales and profit growth. Not accidental. From the reverse research and development, it is almost a hand-picked Baoding small factory. Now it has a modern international R&D building, the world's leading laboratory, and the products produced firmly occupy the first place in the same-class market. First, this cannot be the development track of the car company that “just wants to make money and is not willing to invest”.
A large number of new technologies in the Science and Technology Festival is the epitome of the development of Great Wall Motor. The rapid application of new technologies to the efficient linkage of new products will be the biggest guarantee for the “Yongchun Youth” in the Great Wall automobile product market. The great ambition and strong belief are the driving force for Great Wall Motor to maintain "wolf" in research and development and production.

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