On May 8, the Beijing Municipal Development and Reform Commission held a press conference on the construction of electric vehicle public charging facilities and policies, and issued the "Notice on the Issues Related to Charges for Electric Vehicle Charging Services in the City" (hereinafter referred to as the "Notice"), announced since 2015 From the 1st of the month, the electric vehicle will charge a service charge when charging the public charging station. The charging service fee is charged according to the charging power. The upper limit per kWh is 15% of the maximum retail price per liter of gasoline on the day.
An interview with the "China Business News" reporter found that many "quasi-new energy" car owners in Beijing said they would delay or abandon the purchase of new energy vehicles and turn to traditional cars. Wang Binggang, a special expert in the special technology of electric vehicles of the "863" plan of the Ministry of Science and Technology of the Ministry of Science and Technology, expressed regret: “When the promotion of new energy vehicles is just a little eyebrows, charging consumers a fee for this amount is like killing chickens and taking eggs. It’s too hasty. We’ve invested so much power to promote new energy, and now we should be careful to protect good momentum. I personally do not recommend this policy promotion."
The owner’s economic account book “It seems that I don’t have to buy a pure electric car at all!” said Ms. Zhu, a Beijing owner driving the NewPolo 1.6L automatic transmission. “My current car has a fuel consumption of about 6L per 100 kilometers. I plan to buy another one. Pure electric vehicles are used for short-distance travel, but it is not cost-effective to charge for service charges."
The reporter calculated an account: At present, the price of No. 92 gasoline in Beijing is 6.46 yuan / liter. According to the "Notice" plan, the upper limit of the charging service fee per kWh is 0.97 yuan. In terms of electricity charges, the current price of “normal industrial and commercial electricity” of less than 1,000 volts during the flat period is 0.87 yuan/kWh, which means that the total charge for new energy vehicles will be 1.84 yuan/kWh. At present, most of the pure electric vehicles sold in the market consume about 15 degrees of electricity per 100 kilometers. Based on this calculation, the maximum charging cost per 100 kilometers is 27.6 yuan, which is equivalent to 100 kilometers of 6L fuel vehicles. 71% of the cost, 53% of the cost of 8L fuel vehicles per 100 kilometers.
Under such a price, like Ms. Zhu, Mr. Wang of Beijing also canceled the car purchase plan: “I plan to buy a pure electric car for my wife. I found that the cost of charging outside is similar to that of oil. I am hesitant. If you shake the number, you might as well buy a small displacement model. After all, fueling is faster and more convenient than charging.” Another Mr. Zhao said: “The performance of most electric vehicles on the market is relatively average and the price is not cheap, if charging If the cost is also high, it really loses the price/performance advantage. As for the specific purchase or not, I am still considering it."
Like the above three, other intent consumers who have been interviewed have said that they have begun to consider turning to fuel vehicles. In the interview, the reporter also found that the main reasons for the intention of consumers to choose new energy models are twofold: cost savings and easy to shake.
According to the data released by the Beijing Small Bus Indicators Regulation Management Office, in April, a total of 3,874 applications for the demonstration and application of new energy passenger car configuration indicators were received, and the number of individual new energy vehicles (3,333) was exceeded. In February, a total of 2,503 applications for the demonstration and application of new energy passenger car configuration indicators were received, and the individual new energy vehicle indicators (3,333) were not allocated during the period. In 2014, Beijing promoted a total of 8050 new energy vehicles, which did not reach the new energy index (10,000) for individual demonstration applications.
This means that the current promotion of new energy vehicles in Beijing is on the rise. However, according to the feedback from the intended consumers, the number of applicants for the next round of new energy shakes is likely to be affected by the charging charge for the public charging piles, and there is a certain degree of landslide.
Standardized Service Charges Beijing Municipal Government Expert Advisor, Professor of Automotive Engineering Department of Tsinghua University, Executive Vice President of Automotive Engineering Development Research Institute, and Song Jian, Deputy Director of the State Key Laboratory of Automotive Safety and Energy, said: “Like all other emerging industries, charging piles The industry also needs policy constraints. The additional service fee is actually to specify the details of the charges to the consumers while regulating the industry. The nature of this fee is not 'additional', but to make the costs transparent."
At the press conference on May 8, the Municipal Development and Reform Commission emphasized that the operating units of each charging facility should strictly implement the clear price quotation rules, and indicate the relevant service items, service contents, charging standards, and charging price in the conspicuous position of the business premises. For price violations that exceed government limit prices, price enforcement agencies at all levels will investigate and deal with them according to law. According to national regulations, starting from January 1, 2020, charging service charges will be subject to market adjustment.
Song Jian analysis believes that the original intention of Beijing to formulate this policy is to stimulate the injection of social capital into the field of charging pile construction. Gao Peng, deputy director of the Beijing Municipal Development and Reform Commission, pointed out at the press conference on May 8 that as of the end of March, about 7,500 charging piles and five electric field stations have been built in Beijing. The proportion of vehicle promotion and charging pile construction is about 1.6. :1. That is to say, there is still a certain gap in the number of charging piles. As a result, Beijing plans to build 2000 new charging piles in the near future to achieve the construction goal of an average service radius of 5 kilometers for public charging facilities within the Sixth Ring Road.
To accomplish this construction goal, while the government contributes capital, the injection of social capital is very important, and the injection of social capital will inevitably be considered for profitability. “At present, only by collecting service fees can we recover the construction cost. "The head of a charging pile construction company that does not want to be named," said.
On the other hand, at the beginning of the rise of the charging service industry, the government should regulate it. The cap is set to avoid the indiscriminate charging situation. A Shanghai new energy vehicle owner told reporters that he had seen a price of 5 yuan / kWh on a public charging pile, although this situation is not common, but it also reflects the necessity of policy formulation to some extent. And let the owner have the right to know about the charging cost, and can charge it under the condition of clear price.
In addition, the charging service fee is also in response to the National Development and Reform Commission's "Notice on Issues Concerning Electricity Price Policies for Electric Vehicles", and implements government-guided price management for electric vehicle charging and replacement service fees.
From this point of view, the policy formulation of service fees is indeed necessary, but the consumer response is not optimistic.
Exploring the new model Although the purpose of the Beijing policy is clear, it also ensures that the electric vehicle power cost is lower than that of the fuel vehicle. However, most industry experts interviewed by the reporter still do not recommend the promotion of this policy.
“The pricing of service fees should be very cautious everywhere, because new energy vehicles have just ushered in one of the most promising large growth points. At this stage, there are a large number of consumers with a wait-and-see attitude, and any small changes that are inconspicuous May cause resistance to the promotion work." Wang Binggang said.
Wang Binggang’s “most promising big growth point” actually started in 2014. According to statistics released by the China Association of Automobile Manufacturers on January 12, 2014, new energy vehicles produced 78,499 vehicles and sold 74,763 vehicles, compared with the previous year. They increased by 3.5 times and 3.2 times respectively. Whether this state of "explosive growth" is sufficient to prove that the development of the new energy automobile industry has reached maturity, and whether it can collect charging charges at the same stage that there is no substantial difference between the price of fuel oil and fuel oil has become a core issue for experts in the industry.
Although there are many different opinions on the details, in the general direction, the experts reached a consensus: "In the case of a small base of new energy vehicles and inadequate infrastructure, the new energy vehicles should be temporarily maintained in the cost-effective advantage of the use process. Beijing's policy of similar fuel consumption to fuel vehicles is not suitable for promotion in national demonstration cities. In terms of pricing, other provinces and cities need to continue to consider."
Having said that, in other provinces and cities where service fee standards have been established, there have been more than Beijing standards: the charging service fees for Hefei, Hebei, and Foshan are 1.7 yuan/kWh and 1.6 yuan/kWh, respectively. 1.2 yuan / kWh, are higher than Beijing's pricing.
“This is bound to have an impact on the promotion of new energy,” said Wang Binggang. “We should actively look for other solutions. Otherwise, if we miss this opportunity for substantial growth, it will affect the progress of the entire new energy industry.”
According to an industry insider who did not want to be named, “In the existing situation, local governments can actually subsidize the charging pile operating enterprises to alleviate the pressure on consumers. In addition, enterprises can also give them through the “membership system”. Long-term charging consumers have a certain discount to reduce the impact of service fees on the market."

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