· Cancel the impact of brand authorization on parallel imported cars to the industry

Recently, one of the hot topics in the industry has been “the cancellation of the brand authorization system by the State Administration for Industry and Commerce”, and the parallel imported cars will be more likely to be introduced and sold. The so-called parallel imported car is a car that is imported directly from the origin or place of sale of the product without the brand's general distributor. Since some intermediate links are exempted, the price is much lower than that of the normal imported car. The previous policies have led many parallel imported cars to enter the circulation market in the form of a policy of “scratching the ball”, and some obstacles will be encountered in the transfer of the cards. However, after the abolition of the brand authorization system by the State Administration for Industry and Commerce, the policy barriers have been broken. Parallel imports of used cars can be put on the cards as long as they meet the national motor vehicle inspection rules. At present, the areas where more parallel imported cars are introduced are Tianjin Port and Fujian coastal areas. Now Shanghai Free Trade Zone is also formulating a specific method for parallel import of automobiles, which is expected to be introduced soon.
What impact will it have on existing vehicle transactions?
Most of the imported car dealers believe that the cancellation of the general dealer registration system, the imported car market will usher in the price of authorized sales channels and unauthorised import channels, and the price adjustment of imported luxury cars will be no suspense. Non-standard cars will gradually increase in market share due to their huge price advantage and low marketing input costs. In the face of more and more non-standard cars, if the brand 4S shop does not open the maintenance of non-standard cars, it will certainly give birth to a number of luxury car repair shops, then the new car in 4S shop is not good to sell The maintenance business is also light, but I am afraid that the days will be even worse. After talking about the new car and then looking at the used car, the price of the new car has always been the vane of the price of the used car. If the price of the new car falls, the price of the used car will naturally fall. However, if the number of second-hand vehicles imported in parallel increases rapidly, and the maintenance becomes more convenient after the quantity becomes larger, the value of imported luxury used cars may be increased to some extent. The price of the entire second-hand imported luxury car may show a trend of falling first and then slowly rebounding. Which models are affected?
Parallel imported cars are mainly concentrated in two areas: First, new, exotic and special models that are not sold in China. The second is a luxury car with large displacement and high price. From the dealer's point of view, less than 3.0L car price difference is not worth doing. At present, the most common non-standard cars on the market are: US regulations and various SUVs in the Middle East, such as BMW x5, Audi Q7, Porsche Cayenne and so on. After the cancellation of the brand authorization system by the State Administration for Industry and Commerce, is it still the mainstream of these imported cars? I don't think it is necessary. In addition to large displacement SUVs, some luxury brand cars will also be affected. In addition, because the price war will inevitably lower the existing car price, resulting in high-end cars began to squeeze the sales space of the mid-end car, the mid-end car may also be forced to cut prices to stabilize sales, so the entire car market under the domino effect The price of most models will be affected, and there will be a series of fluctuations in the price of the car, but these changes are not overnight, and may last for several years.
How should car dealers face it?
As for the new car, as long as the imported 4S shop can increase the preferential margin, it is believed that the parallel imported car will not be affected too much before it is perfected. For the used car market, the high sales cycle is long and the displacement is large. Luxury cars may have a risk of falling prices, so it is necessary to be more cautious when acquiring such luxury cars, so as not to lose money at a time.

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