Overall car dealer network downturn

It is reported that in the second quarter of 2013, the total number of domestic auto dealers in the network was 27,796, a quarter-on-quarter growth rate of 3.80%, which was lower than the 4.31% in the previous quarter, and the network popularity index reached 0.78, which was far lower than 1.22 in the same period of last year. Cold, the overall development of the car dealer network continued to be low enthusiasm.

Compared with the previous quarter, the growth rate of self-owned brands increased during the quarter, and the growth rate of imports and joint ventures slowed down. The center of gravity of dealer development is still tilting westwards, and the development speed of several western provinces is obviously higher than that of the eastern coast.

Three typical luxury brands: The number of dealers remained basically the same
The number of dealers for BMW, Mercedes-Benz, and Audi continued to grow at a consistent pace. The momentum for the rapid development of the previous quarter was significantly reduced. In particular, Mercedes-Benz's growth rate fell from 13.3% in the first quarter to 2.9% in the quarter, while BMW and Audi were also less than 4%.

Three typical joint venture brands: Shanghai GM Buick Growth 5.94%

Shanghai GM Buick, Guangzhou Automobile Honda and FAW-Volkswagen three joint venture brands, Shanghai GM Buick performance is more prominent, the growth rate reached 5.94%. Guangzhou Automobile Honda and FAW-Volkswagen were stagnant, with 0.86% and 0.5% respectively. Although FAW-Volkswagen has adjusted its regional market in the previous quarter, the number of dealers in the first and second quarters has not changed significantly.

Three typical self-owned brands: Chery and BYD continued to show negative growth . The number of Chery and BYD networks continued to show a negative growth year-on-year; Great Wall Motors’s contrarian growth was rapid, with a year-on-year growth of 30.37% and the number of dealers reaching 558.

The report conducted a comparative analysis of new car sales, networks, and other data for the year before and after the Beijing, Guangzhou, Guiyang, and other cities' purchase restriction policies, and found that the purchase restriction policy has a significant impact on the traffic, car purchases, sales, and networks in these cities: Traffic congestion To a certain extent, it has been eased; the decision to purchase a car tends to be “in one step”; the sales volume of new cars has dropped significantly; the pace of network development has gradually slowed down.