Loader sales in March hit a new high monthly sales of nearly 40,000 units

Demand was strong in the first quarter, and both domestic exports increased significantly.

In March 2011, the sales volume of Chinese loaders was close to 40,000, a year-on-year increase of 37.17%. The domestic market increased by 34.02% year-on-year, and export sales increased by 103.40%. From January to March, the cumulative sales volume was over 70,000 units, an increase of 43.70% year-on-year; domestic growth was 41.35%; and export growth was 79.13%.

The domestic market is expected to post high and low, and exports are optimistic for the whole year.

For the domestic market's expectations, the market will still maintain its popularity in the first half of the year, but the market will cool down in the second half of the year. If over-expectation blowout occurs in the first half of the year, the market will inevitably adjust in the end of 2011 to 2012.

From the performance of the first three months, the growth rate of exports is much higher than the growth rate of the domestic market, especially in March, the performance is more prominent. From the perspective of the export orders of various companies that we surveyed, the inflection point of the export market has arrived and continuous growth has become inevitable. The domestic market still maintains its previous view, and it will enter the adjustment period in the second half of the year. The annual growth rate will fall back to less than 20%.

The competition is stable and the industry concentration is further enhanced.

In March, Longgong had the highest sales volume, with more than 7,000 units. Xiagong, Liugong and Lingong ranked 2-4 in turn. Judging from the cumulative sales from January to March, Liugong ranked first in terms of sales, with a share of 17.50%, an increase of 28.96% year-on-year; Xiagong, Longgong, and Lingong ranked second to fourth, with the largest increase in temporary workers. It reached 74.11%. The market share of the first three companies has further converged, and the number of temporary workers is slightly lower, but the growth rate is higher than that of the first three companies. Among the second-tier brands, Xugong, Shangong, and Changlin saw a larger increase, and Foton Lovol and Chenggong performed slightly worse.

Compared with the situation in 2010, Liugong and Longgong’s share has declined, and Xiagong and Lingong have risen faster. The share of other companies declined further, and the market concentration further concentrated on the dominant brands.

PMI rose seasonally and demand for electromechanical products increased.

The new orders index for the month was 55.2%, a rise of 0.9% from the previous month. The overall domestic market demand picked up moderately. From a structural point of view, the demand for electromechanical equipment manufacturing has risen. The new orders index for equipment manufacturing, electrical machinery and equipment manufacturing, and computer and communications equipment manufacturing has remained at a high level, and this month it is now strongly rebounding. In general, since China is currently in the process of accelerating structural adjustment, hot spots in the traditional market are being restrained to a certain extent, and emerging demand hot spots are being conceived.