Hankook Tire's global sales increased by 16.3% in the first quarter

Hankook Tire, one of the world’s seventh largest and fastest growing tire manufacturers, announced recently that its global sales in the first quarter of 2011 amounted to 1.4 trillion won, an increase of 16.3% over the same period last year, setting a global quarter The highest sales record. At the same time, in the context of rising global rubber raw material prices, Hankook's first quarter profitability in 2011 also achieved a "good starter" - global sales profit of 17.9 billion won, sales profit rate of 12.4%, much higher than 6.9% in the fourth quarter of 2010.

Hankook Tire's impressive performance in the first quarter of the world was inextricably linked to the steady growth in sales in various regions, including Europe, the Americas, and the Asia Pacific region. In mature markets such as Europe, Hankook Tire's high-quality products continue to increase its brand value, and its sales have grown rapidly. At the same time, the capacity of the Hungarian factory was increased, which resulted in a 20.9% year-on-year increase in sales in the European market and a 29.1% year-on-year increase in sales in the South American market.

In emerging markets such as the Commonwealth of Independent States, Latin America, the Middle East and the Asia-Pacific region, Hankook Tire continues its aggressive strategy and its sales have grown steadily and steadily. Among them, sales in Latin America and Asia Pacific rose particularly sharply, up 38.4% and 21.8% respectively year-on-year. Revenue from South Korea, China and Hungary increased by 18%, 19% and 59% respectively year-on-year. Especially in China, Hankook Tire has become the first tire brand, and its replacement market performance has increased by 33.9% compared with the same period of last year, which also shows that with China’s increasing attention to the automotive and auto parts sectors, high-quality and high-performance Hantai Tires have attracted more and more Chinese consumers.

It is worth mentioning that, in 2011, the Korean High Performance Tyre (UHP) continued to be favored by the market and grew by 42.5% over the same period of last year. The strong growth momentum originated from consumers' continuous recognition of the high quality of Hankook Tire. The financial report shows that in the first quarter of 2011, Hantai Super Performance Tyre (UHP) has achieved rapid growth in the matching aspect. In South Korea, sales of Hantai Ultra High Performance Tyre (UHP) have more than tripled, and overseas car ownership has increased by 58.4% over the previous year.

Han Cheng Tyco Global CEO Xu Chenghe said: “In the face of the global economic downturn, Hankook Tire still achieved encouraging results in the first quarter of this year. We believe that Hankook Tire’s high quality guaranteed sales. Steady growth,” he added. “I hope the high growth in the first quarter is just a beginning. I believe that achieving global consumer satisfaction will allow us to achieve rapid growth throughout the year.”

In 2011, Hankook Tire announced its 70th anniversary. It plans to sell 6.06 trillion won for the whole year as its performance target this year. At the same time, Hankook Tire will promote Hankook Tire's brand value through integrated marketing, including exclusive sponsorship of the world's top popular car racing DTM.