Rely on brand communication, use high-end speech!

Foreword:

In recent years, China’s car ownership has continued to climb, and China has entered the era of low profit. All major businesses hope to gain a place in the auto market. In order to cooperate with the auto market in the domestic competition, various exhibitions are springing up in China. After the development in recent years, the domestic auto supplies exhibition market has become increasingly large. The industry’s rumors have reached an average annual “hundred field” scale. In light of such an intensive exhibition, what are the major businesses? Over the years, Dotgold International Media Group has accumulated a little bit, seeking breakthroughs in the market, creating the world's most diversified brand cluster exhibition, and creating a new situation in the automotive aftermarket exhibition.

With the development and maturity of domestic auto supplies and professional exhibitions, a growing number of people are optimistic about auto supplies exhibitions. In other words, the consistency of this “hope for the people” brings unprecedented excellence to China auto supplies exhibitions. pattern. Dajin International Media Group first recognized that establishing a corporate brand image, increasing production and sales volume of enterprises, awakening awareness of independent competition of enterprises, and introducing overseas automotive supplies companies have become the source of the growing automotive supplies exhibition and its prospects for future development, establishing a high-end exhibition concept .

The Guangzhou Post Expo organizer has been dedicated to pursue the post-market differentiation exhibition since the exhibition was established in 2008. The success of the six consecutive sessions of the CIAAS (Hill Show) has not only witnessed the change of sales channels in the automotive aftermarket. Throughout the entire process, it successfully promoted the automotive supplies exhibition and car modification products into the 4S store, which is the leader and direct participant of the 4S shop selling auto supplies and refitting supplies to make it a major event in China's auto aftermarket marketing. It has been widely recognized by people from all walks of life in the industry and is highly praised by many well-known companies in the industry. After five years of hard work, today's Xiu Xiu has a strong appeal in the 4S shop area, the car modification industry and the auto service store sector in the country, and is also known as the “New Silk Road” of the car industry in China. The influence of the competition in all walks of life, "4S procurement first exhibition, modified first exhibition, store first exhibition" is well deserved, but also won the "China's SEMA SHOW" reputation, was hailed as the industry many outstanding Every year, the company must be the first and most preferred brand event.

As the world's largest automobile production and sales volume country, it can be seen that aftermarket enterprises are also actively deepening their own competitive advantages through various means, enhancing market influence and establishing their own distinctive brand strategy, while ensuring basic sales of products. , To create a unique positioning advantage to ensure that the company's strong back-end. Dotgold has always insisted on differentiated exhibitions: high-end audiences decide high-end brands and focus on serving high-end audiences. Through the 4S Wisdom Seminar, Fortune Refit China Line, and the matchmaker party's three nationwide activity platforms, Point Gold not only expands and maintains a large-scale professional audience, but also provides an extremely profitable tour service for brand customers, winning trust and support. . In 2012, more than 800 brand enterprises, including automotive supplies, modification (decoration), and electronic audio and video, have participated in the golden trade show, making it a real brand exhibition.

It is reported that the Guangzhou International Automobile Aftermarket Expo 2012, which was heavily built by Dianjin International Media, will be grandly opened on September 13, 2012. At this exhibition, Golden Point will stick to the high-end line and strive to establish the brand's first exhibition.