Birth of "Orange Oil Tire"

On a certain weekend in a certain month in 2005, Japanese engineer Matsui Kurah and his wife went on holiday in an orangery on the outskirts of Tokyo. When peeling, the fresh orange oil not only makes the mouth of the Matsui water mouth drool, but its inspiration comes along with it.

Matsui Sang, who is looking for new materials for environmental protection tires, has an upsurge of whimsy: What effect would it be if these oils were added to tires?

So he collected large piles of orange peel from the ground. The people he saw all said that his idea was too absurd, but after half a year's efforts, Matsui Sang finally succeeded in developing a formula after several failures: the natural rubber was extracted from the orange peel and synthesized. The first batch of orange oil tires was born.

The product designed by Matsui Sang was quickly adopted by Yokohama company. Along with this, they established an orange oil refinery in Brazil, the world's largest orange-growing country, where it was recycled into orange oil and shipped back to the tire factory.

In 2007, the orange oil tires officially entered the Yokohama company's tire stores, auto supply stores, auto dealerships, gas stations, and repair shops, and sold through these five channels, becoming a hot product.

At present, orange oil tires have achieved large-scale production. In 2010 alone, sales of 4 billion yuan were created, far exceeding other tire brands in the world. The U.S. Economic Review said: “Matsui warehouse once again proves with his own actions that one more idea may be more successful.”