Electric Vehicle Market: Taiwanese Brand Goes High in Europe

With the rising awareness of environmental protection in the world, Europe is also heating up the electric bicycle. It is understood that eco-products - bicycles due to limited riding distance, and electric vehicles are too heavy, so the electric bicycle has become the most popular green transport. Industry insiders estimate that the demand for electric vehicles in Germany will reach 1.5 million units this year, and the mainland market will also grow steadily. Bicycle manufacturers in China Taiwan, including giants, Merida, Aidier, etc., have already felt the strong demand for electric vehicles in Europe. .

Huge and Merida optimistically predicted that, driven by the environmental protection trend, coupled with the “silver-haired people” have the need for transportation, so the two major manufacturers this year, electric vehicle domestic sales market is expected to increase by 7 times and 3 times, respectively. Will create a new electric vehicle assembly line.

Uniform Securities pointed out that due to the accelerated aging of the European population, the demand for electric bicycles by the “silver-haired” race has been pushed up, and the policy of prohibiting gasoline-powered motorcycles in the Mainland has given the electric bicycle market ample room for growth.

In order to snatch up the global electric car market business opportunities, Liu Yongchang, general manager of Great China Greater China, said that its second brand, MOMENTUM, has launched electric bicycles and is currently registering the Chinese trademark “Mo Mandun” in the Mainland. As for the part of Taiwan, starting this year, it will use MOMENTUM and Giant's dual-brand strategy to attack the domestic electric vehicle market in Taiwan.

Among them, MOMENTUM electric vehicles have been listed in 100 dealer stores in Taiwan in March. By the end of this year, the number of sales outlets will expand to 200, and the sales target for electric vehicles in Taiwan this year will be 7000-10,000 units, and the overall revenue is expected to grow slightly. The huge electric vehicle production and sales volume of the world last year was about 300,000 units, of which 40% was exported globally and 60% was supplied to the mainland market. This year, under the participation of the second brand MOMENTUM, the production and sales volume of electric vehicles can be estimated to increase by more than 20%.

As for Murray, Zheng Wenxiang, deputy general manager of the Marketing Department, pointed out that Merida’s electric vehicles are mainly assisted, and the introduction of a Taiwanese subsidy of NT$3,000 for the purchase of electric vehicles was introduced. Last year, Taiwan’s sales volume was about 1,000 units. The sales target for this year will be About 3,000 units.

Seeing the potential of the “silver-haired” market, Merida will launch the first folding electric vehicle PC220 in the second half of this year. This product also won the Taiwan Excellence Award.

ODM maker Aidiya will also expand its electric vehicle ODM market this year. General Manager Zhang Yuanbin said that the current market demand for E-Bike in Europe is very high. Ideya is accepting clients to increase production capacity. In addition to the production of electric bicycles in Taiwan, the company plans to invest in expanding electric vehicle assembly lines in Dongguan and Poland in Guangdong Province. In the future, it will focus on the European ODM market where the unit price exceeds US$750 and the medium and high prices.