Since 2010, due to natural disasters such as droughts in provinces such as Yunnan, where rubber is mainly produced, and tapping periods in major production areas such as Thailand and India have been delayed due to rainy weather, natural rubber production has decreased in price and prices have increased. As a result, the pressure on the rubber downstream companies has increased dramatically, making production and management difficult. Recently, Wang Yitian, deputy secretary-general of the Zhejiang Rubber Industry Association, told reporters that at the onset of the cold wave of raw material prices, Zhejiang rubber companies faced a severe test of rising costs and monthly reductions in profits. At present, Zhejiang rubber production enterprises are actively preparing for the war to meet the "winter". It is understood that in the first 10 months of 2010, the total output value of Zhejiang's rubber industry was nearly 29 billion yuan, an increase of more than 30% year-on-year, and a profit of 1.1 billion yuan, a year-on-year decrease of approximately 10%, showing a state of increasing production and reducing profits. Since the skyrocketing price of natural rubber, the most distressed days are probably tire companies that use natural rubber as their main raw material. Hangzhou Zhongce Rubber Co., Ltd. Sales Department told reporters that the spot price of natural rubber has increased from RMB 20,300 per ton at the end of November 2009 to RMB 33,000 at the end of November 2010. In order to transfer some of the pressure, tire companies have to take price increases. Recently, Hangzhou Zhongce, Shuangqin Group Co., Ltd., Triangle Tire Co., Ltd. and other tire companies have announced the increase in the ex-factory price of tires, with price increases ranging from 5% to 8%. The impact felt by Wenzhou rubber companies, which mainly produce rubber parts for automobiles and motorcycles, is also very obvious. According to Huang Anlu, secretary-general of the Wenzhou Rubber Chamber of Commerce, Wenzhou currently has more than 250 companies engaged in the production of rubber products, most of which are SMEs. In the first 10 months of 2010, the output value of the rubber industry in Wenzhou was 1.9 billion yuan, which was more than 10% higher than the same period of 2009, but the profits were significantly reduced year-on-year. “More than a dozen Wenzhou-based enterprises that use latex as raw materials have been shut down and shut down.†Huang Anlu’s tone reveals anxiety. “A rubber product company that uses synthetic rubber and specialty rubber as the main raw material for production has achieved a 30% increase in raw materials. At present, there are a large number of temporary suspensions." According to reports, since October, most of the rubber products companies in Wenzhou are still facing the pressure of power curtailment, and three or four stops a week have also caused companies to suffer. In the interview, it was learned that on the one hand, the limiting voltage force for energy saving and emission reduction continued. On the one hand, raw material prices have caused the company's cost pressure to increase dramatically. Under the dual pressure, Zhejiang rubber downstream companies are actively adjusting production and sales. Strategies, multiple ways to deal with challenges. They have chosen more technological innovation and transformation and upgrading. Zhejiang Sanlux Rubber Co., Ltd., located in Keyan Street, Shaoxing County, is currently the leading enterprise in the domestic rubber industry. Faced with raw material price hikes, the company consolidated the price of some of its main raw materials rubber through hedging business, and purchased some rubber when the spot market price was low, stabilizing the company's profit margin. Wu Qiongying, deputy general manager of Sanlux, stated that the company's annual production of 100 million A meters of heat-resistant antistatic V-belts and high-speed V-belt production lines for agricultural machinery has now been mass-produced. The car transmission belt was completed at the end of July. Since the project was put into production, it has received the production of batch orders from two supporting plants. In order to increase market competitiveness and better meet the needs of domestic and foreign markets, Zhejiang Shuangjian Rubber Co., Ltd. has determined the high-strength conveyor belt as the key development direction. The company plans to invest 160 million yuan, an additional 11 million square meters of high-strength conveyor belt production capacity. At present, the project equipment installation project is in full swing, and will be put into production in June 2011. It is reported that after the completion of the project, problems such as the backlog of orders due to insufficient production capacity of the company can be alleviated, and profitability can be improved. It is expected that the sales income will increase by 400 million yuan and the new profit will increase by more than 40 million yuan. Most of Zhejiang's rubber downstream companies stated that the situation in the first quarter of next year will not be even more optimistic. 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