The World Brand Lab recently released in Beijing "2010 (seventh) "China's 500 Most Valuable Brands"". Great Wall Lubricants, China Mobile, Tsingtao Brewery and a number of China's best brands were selected as Top 500 Brands. Among them, Great Wall Lubricant's brand value reached 14.376 billion yuan, an increase of 1.6 billion compared with 2009's 12.73 billion, which is the value of the Great Wall for six consecutive years of annual brand value of over one billion, ranking first in China's lubricant industry brand value.

The brand has the power to change the world. It is precisely because of the importance and investment in brand building. Sinopec Lubricants successfully broke through the market, built an eco-sphere of domestic lubricant brands, and became a leader in the Chinese high-end lubricants market. Get a wide recognition of automotive companies. At present, Great Wall Lubricant has established a cooperative relationship with 90% of China's mainstream car companies, occupying more than 65% of the mainstream car companies' loading and service oil share.

Song Yunchang, general manager of Sinopec Lubricants Co., Ltd., said: “The lube market is a value competition, and the brand will determine the success or failure of the company.” At present, with the increase in the number of vehicle ownership in China, the rise of the automotive market is promoted, and the lube market is wild. The era of growth has come to an end. Vendors have begun to compete for end-consumer games. The decisive role will be the influence and awareness of the brand. The era of brand competition has arrived. In recent years, China's lubricating oil brands represented by the Great Wall and international lubricating oil manufacturers have launched a "value war", tying up international companies on the product and technology level, and gradually narrowing the gap with the international lubricating oil brands.

It is understood that the World Brand Lab (WBL) is an international brand value research institution and is the world's top five value assessment agency with Interbrand, Brand Finance, Future Brand, and Young & Rubikam. Since 2003, he has been involved in the research of Chinese local brands, focusing on brand value assessment, brand strategy research, and brand promotion and dissemination.

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