Analysis of the sales of domestic foreign brands in the first half of the year

Decline in sales of Japanese cars dragged down on foreign investment. According to data compiled by Gasgoo.com, in the first half of this year, sales volume of domestically-made foreign-owned brands (excluding wholesalers) (including wholesale quantities, the same below) totaled 5.0759 million units, 14.4 percent year-on-year. The rapid growth of %, but lower than the average growth rate of domestic passenger car market (17.2%). Among them, the Japanese system is still the main factor behind its procrastination. Among the major factions of foreign capital, it is the only faction that has declined.

Since the impact of the Diaoyu Island incident last year, as of the first half of this year, sales of Japanese cars in China have not yet fully recovered. From the perspective of sales volume, Japanese cars continued to drop sharply. In the first half of this year, the sales volume of Japanese-made cars in China was 1.268 million, which was a year-on-year decline of 11.4%. However, this decline has significantly narrowed the decline since September last year. In particular, in April and May, the decline has narrowed to less than 5%; and from the perspective of market share, sales of Japanese cars in the first half of this year accounted for 16.4% of the entire domestic passenger car market, much lower than 21.7% in the same period of last year. Market share.

Among Japanese car companies, Honda's domestic car sales in China fell the lowest in the first half of this year, and sales volume fell only 2.7% year-on-year to 296,000 vehicles. This was followed by Toyota, which sold 383,800 vehicles in the first half of the year, a year-on-year decline of 8.4%. Nissan experienced the highest drop. Sales in the first half of the year fell by 20% to 369,900 units, which was lower than that of Toyota. Nissan was the company with the highest domestic sales of cars in China in the same period last year.

The sales volume of Germany, the United States, and the South Korean law system increased significantly. Among them, German domestic sales of Chinese-made cars in the first half of the year increased 21.7% from the same period last year to 1.671 million; US car sales rose by 27.6% to over one million, reaching 1.0523 million, and quickly catching up with the Japanese. Korean and French cars increased by 32.6% and 32.7%, respectively, to 787,730 and 279,900.

The modern ranking jumped to third From the corporate level, in the first half of this year, the top ten domestic foreign brands sold were Volkswagen, GM, Hyundai, Toyota, Nissan, Honda, Ford, PSA, Kia, and Suzuki. Among them, Volkswagen in the first half of the year stood at 1.5166 million vehicles, an increase of 20.9% over the same period last year. The second-ranked GM achieved sales of 760,600 vehicles in China in the first half of the year, a year-on-year increase of 17.4%.

The third-ranked company has already changed hands. In the first half of last year, it ranked Nissan. In the first half of this year, Hyundai sales increased by 37.0% year-on-year to 517,800 units, which exceeded Toyota and Nissan, ranking third, and at the same time The second place is close.

Ford relied on the sales of new Fox and new Wing Tiger and Wingbu beat. Its sales increased by 66.2% to 286,700 units in the first half of this year, surpassing PSA and Kia, ranking from ninth to seventh, and the sales growth of these companies. The fastest company. PSA sales rose 32.7% to 276,900, which exceeded Kia and maintained its eighth ranking. Kia sales increased by 25.0 percent to 276,500 units, down two places to ninth.