According to the 2012 World Top 500 ranking list, Royal Dutch Shell Group (ROYALDUTCHSHELL) jumped to the top of the rankings from last year's second place. The company's turnover in 2011 amounted to USD 485.5 billion and its profit was 30.9 billion USD. As of the close of July 11, 2012, Shell's stock prices in London, the UK, and Amsterdam, the Netherlands, rose by 0.32% and 1%, respectively.

Most popular employer

The 2011 Dutch labor market performance report released this week by the Netherlands consulting group Intelligence Group shows that Shell was voted as the most popular employer by employee vote.

The Shell Group, headquartered in The Hague, the Netherlands, was formed in 1907 by the merger of Shell Transport and Trading UK and Royal Dutch Petroleum. Among them, the Royal Dutch Petroleum Holdings 60%, the British Shell shares 40%, Royal Dutch Petroleum's largest shareholder is the Dutch Royal Investment Company. Since its establishment more than a hundred years ago, Shell has gradually become one of the world's major international oil companies, a leader in the fields of petroleum, energy, chemicals and solar energy. It operates in approximately 140 countries and regions and employs approximately 100,000 people worldwide. Shell has five core businesses, namely Exploration and Production, Natural Gas and Power, Coal Gasification, Chemicals and Renewable Energy.

At present, Shell is the largest oil company in Europe and the second largest oil company in the world. According to the company’s quarterly report in 2012, Shell’s net profit for the quarter increased by 11% year-on-year to US$7.66 billion, and the profit after one-off items was US$7.27 billion, significantly exceeding the analyst’s forecast of US$6.7 billion.

Expand the Chinese market

Shell operates in more than 140 countries and regions in the world, and it attaches great importance to emerging markets, especially the Chinese market. In June, Shell announced that in order to strengthen its technical service and R&D capabilities in China, the Shell project and technology business was formally launched in China. One of Shell's global lubricant technology centers will be established in Shanghai in the future. This means that all of Shell's core businesses, including the development of oil and natural gas and the upstream business of LNG, the downstream business of oil products and chemicals, and the technology sector, have entered the Chinese market.

Historically, Shell entered China more than a hundred years ago, initially providing kerosene for lighting. In 1894, the founders of Shell Transportation & Trading Co., Ltd., Marko Semmer and Sem Simmer Bros., sold kerosene to China and set up oil depots in Hong Kong, Shanghai, Guangzhou, and Xiamen. In the same year, Royal Dutch Petroleum began importing "Crown" brand kerosene into China. At that time, the brand was known as the cricket brand in mainland China and was known as the Baogai brand in Hong Kong, China.

More than 100 years later, there are about 700 Shell or joint venture branded gas stations providing fuel products and services in mainland China. This is inseparable from the rapid development of China's auto market in recent years. As the upstart of the world's auto market, China has become an important part of the global strategy of the energy giant. According to statistics, in 2011, the import volume of China's ultra-luxury brand cars increased by 115.8% year-on-year.

Bai Zhisheng, chairman of Shell North China Petroleum Group, said that in the face of the fast-oncoming automobile society, the Chinese oil market will become more mature. Shell North China Petroleum Group plans to have 500 gas stations in the Chinese market by 2015 and achieve an annual sales income of 20 billion yuan.

Chen Cuiwei, general manager of Shell United (Beijing) Petrochemical Co., Ltd., stated that China is already the world's second largest lubricants market, and the gap with the North American market, the world's largest market, is very small. "In the Chinese market, relatively good quality products can be produced at relatively low cost, so Shell's cost pressures are very high and the industry competition is fierce. These challenges have stimulated Shell's interest and enthusiasm for the Chinese market."

At present, Shell is working with local partners to develop China's tight gas and coalbed methane resources. Recently, Shell and PetroChina signed a contract to jointly explore, develop and produce shale gas resources in the Fushun-Yongchuan block of the Sichuan Basin.

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