Window Aluminum Profile,Aluminum Profile Window,Aluminum Extrusion Window,building materials Jiangsu Yuejia Metallic Technology Co.,Ltd , https://www.yuejiametal.com
The combination of e-commerce and channel sinking into a corporate breakthrough direction is also a major reason why e-commerce has received a lot of attention in the lighting industry. Lamp manufacturers have the courage and innovative wisdom to continuously explore products and services, follow the trend, change according to the times, follow the promotion, transformation and adjustment of market rules, which is the ongoing matters of lighting companies. Therefore, how to combine the hottest e-commerce nowadays with the sinking of the channels of lighting companies can also be said to be a major direction for lighting companies to break through. Relevant people said in the speech on the day of the Double 11 that the purpose of the e-commerce giant's wirelessization is to hope that farmers in rural China can have the opportunity to enjoy the life of the town. In order to achieve this goal, the rural online shopping platform has been launched in the rural market, providing agricultural commodities, agricultural materials, agricultural tools and daily necessities to the majority of farmers. Lighting companies have to sink channels, of course, can also take advantage of this convenience. Why small-scale enterprises can go smoothly in the second and third-tier markets Once the e-commerce operation is implemented, it will change the current situation that the first-line lighting brands cannot adapt to the second- and third-tier markets. Why can't the first-line lighting brands adapt to the second and third-tier markets, or even lose money? And small businesses can go smoothly in the second and third tier markets? In the past, because the second and third tier markets were more pursuing price, it was difficult for the luminaire brands to pay attention to cultural connotation and market value added. However, e-commerce is different. An important feature of the e-commerce platform is its low price, especially on the promotion day. Even high-end products are sold at low prices. Imagine, on the one hand, the lamps with low price but relatively poor quality, on the one hand, the lamps with high quality and similar quality, which can be selected by the consumers. The answer is clear. E-commerce is undoubtedly the key to opening a new rural market for lighting brands. Lighting brands only need to use the daily network operation fees to get more attention, no need to open stores, experience stores and other media. advertising. Light-weight lamps and lanterns companies will face more pressure to survive due to the arrival of e-commerce. E-commerce deprives its price advantage. At a price level that is almost on the same line, but the quality is far less than that of a lighting brand, small-scale lighting companies The competitive advantage will also be lost. In short, in the era of Internet popularity, lighting companies can only rely on e-commerce as a backing to develop better.