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The group path relied on in the Internet era has changed. The traditional industry chain game is to create economies of scale. The so-called business model is nothing more than a platform for the operation of a scale economy. The gameplay in the Internet era is to divide the economies of scale into A small piece and a small piece, everyone is looking for business opportunities in a small area. Under the conditions of the new era, if you don't adapt to this change, you will die very badly, but there are not so many mysterious things in the new gameplay. It is nothing more than socialization. Everyone gathers together to play. So, how should LED lighting companies as traditional enterprises play?
Traditional media and traditional lighting companies are a form of expression of traditional enterprises. Their playing methods are similar. Let's take traditional media as an example. Let's take a look at and learn from this new media era. How should we play?
This new gameplay is similar to the media. Whether it is traditional media or new media, everyone is playing, but the content of traditional media loads is diverse: serious, lively, gossip, and dog blood. Things in the Internet age have made all the content a living advertisement. Individual activities are displayed through a variety of social media. There are more channels, more content is distributed, and there are more people gathering. The traditional form of media certainly does not rival the new and diverse forms of media. The latter is too grounded. But this does not mean that the traditional media form is inclined to take the form of new media: for example, serious things, almost in the new media era seems to reveal a lot of old-fashioned, but many basic things are This group of old scholars has laid down, and the new media form is not born out of thin air.
Everything is advertised, this is correct, and there is no need to say more. However, this theory is not profound: traditional enterprises promote their products in just a few forms: television, radio, posters, plus exhibitions or product promotion meetings, etc., single channel, weak audience gathering ability, input costs It is also great. In general, it is nothing to catch up with the Internet era. The Internet era is essentially characterized by de-intermediation and de-carrierization. The offline things are placed on the line. The virtual environment is used to promote the products. It is the characteristics of the Internet. It is necessary to make some profound theories that the Internet is not good. In fact, it is a bit exaggerated.