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The three northeastern provinces are located in the northeast of China. Since ancient times, they have been called the Northeast, and the Qing Dynasty has also been called the Three Eastern Provinces. In this issue, we will enter the lighting market in the three eastern provinces to spy on their true development.
The market research of catching new footsteps that can't be stopped shows that the lighting market in the three northeastern provinces has performed well in previous years. In the past two years, Heilongjiang Province, Liaoning Province and other provinces and cities have continuously emerged professional lighting market, specializing in European lamps, Chinese lamps, crystal lamps and other lantern products. Due to geographical and customs issues, consumers in the Northeast region have a special liking for lanterns. Whether it is home improvement or engineering, lighting products are used in large quantities to show their enthusiasm and tolerance.
In the past two years, LEDs have swept the lighting industry as a whirlwind. The lighting manufacturers judged the situation and combined the lighting products with the LED light source in a timely manner, which was quite painstakingly promoted to the lighting business. The lighting business in the three northeastern provinces is also unwilling to lag behind, and in time to increase the inventory of LED lighting in their stores to meet the needs of consumers.
The lighting research report shows that a large number of lighting businesses in the three northeastern provinces are operating LED lighting products. Among them, the simple and fashionable lighting style is very popular among young consumers. European lamps, American lamps, high-power crystal lamps and other products occupy a certain proportion of sales, and it is gradually increasing.
In this survey, the combination of LED and lighting is a topic that merchants can't get around. As if they don't talk about LED, they will be eliminated. The lighting business in Northeast China treats LEDs as both sensibility and rationality. Sensibility is reflected in their willingness to accept new things, and even can't wait to quickly make LED lighting products run on the right track, such as opening up LED lighting areas; and their rationality It is reflected in their recognition that LED is the trend of the times, but the combination of LED and lighting is not yet mature, so they still have more reservations about such LED lighting products. In the lighting market in the northeast, it is such a group of wise lighting merchants that are pushing the northeast lighting market to keep moving forward and catch up with the LED era.
Talking about the impact of e-commerce on the lighting industry, the Northeast lighting business generally reflects: the impact is not big. According to some Northeastern businesses, consumers in the Northeast still have high recognition for the lighting products of physical stores, mainly because of the after-sales service of lighting products. These services, lighting online store is temporarily unable to provide, therefore, the lighting store still has a relatively fixed consumer group.
Liaoning operating lights jewelry category to be special Liaoning Caesarian lighting manager Liu Wei lighting products, there are many types, there are crystal lights, Chinese lights, European lights, American lights and modern lights, etc., I personally believe that operating lighting brands should be specific, remember Hodgepodge. The business-specific brand products are designed in the style and quality of the products sold, and the lighting products that operate the hodgepodge are at the price.
We specialize in Caesarlin series products such as classical European lamps, which are operated in the form of specialty stores in Shenyang and Dalian. In the last two years, Caesarin has implanted European-style home accessories into the store, increasing the operating income of the store.
At present, many lighting products incorporate LED light sources. As far as I know, this is just a simple light source replacement, and it has not yet achieved a perfect fusion. E-commerce is a big shock for the business of lanterns that operate miscellaneous brands. The impact is not sales, but profits. For the brands that run the brand, it has not been greatly affected.
Lighting brand is close to LED. The general manager of Dalian Shengda Lighting Co., Ltd. Chen Zhimin Our main business is the lantern products, including the crystal lamps of Jinluda and Cayenne, the Chinese lamps of Orvies and Osborne, the European lamps of Parisian craftsmen. . Due to the impact of the restrictions on the purchase of Dalian real estate, sales have declined compared to last year, but the decline is not large. Since Dalian has developed some high-end properties in 2013, the sales of European lamps and high-power LED crystal lamps have been greatly improved in recent months. In view of this, we have also appropriately increased the inventory of these products. With the advent of the LED era, lighting brands must move closer to LEDs. I personally prefer the high-power LED crystal lamp, which combines the traditional crystal lamp and LED light source very well, and the future prospect is very good.
As far as lighting is concerned, the rise and rapid development of e-commerce has had a certain impact. However, due to the installation and after-sales service requirements of lighting products, many consumers do not dare to buy online, so the sales of lighting products have not been greatly affected.
Traditional light source lighting products account for a certain proportion of Dandong Haohao Lighting General Manager Shen Xinan At present, we mainly operate Haohao Chinese-style lamps in Dandong, mainly facing home decoration retail. As far as I know, Dandong is developing and building, and the real estate is rising. Although the lighting industry is generally low, the sales in the third-tier cities that are being developed are quite good.
Now many developers are taking the European and American routes, and European and American lights will become a popular category for Dandong in the future. In view of this, we have also set up a European-style lamp monopoly area, and the results achieved so far are good.
In terms of e-commerce, I personally think that the impact of e-commerce on lighting products, especially home improvement lighting products, is not very big, because the lantern products are not bought home, but also require professional installation and commissioning.
The proportion of lighting in Heilongjiang's post-modern style is increasing. The manager of Harbin Meilun Lighting Co., Ltd. is the main product of the company. The main products are mainly modern lamps, especially the post-modern style lamps. Since last year, the sales of low-voltage flat-panel lamps have been greatly reduced, such as crystal lamps (Kronschi, Vidari, Dr. Light), candle lights (Guanlin, Avatar), roasted glass candle lamps (Ruiqi), flat low-voltage lamps ( Shengshi, Zhihualan, Arirang, Binqi), low-pressure crystal lamps (Fagran) and post-modern style lamps (Meiyuan, Meisha, Xinshicheng). This year, sales of our main products have increased, mainly because of the increase in customer demand.
Since the beginning of this year, my most fascinating lighting products are European lamps. There are four reasons for this: 1. There are a lot of European-style buildings in the Northeast, and the decoration style is European. 2. The European lamps have a long service life, and guests have no worries when purchasing and using them. The lamp does not change as fast as the crystal lamp style, and the product market has a relatively long life. The merchants are very worry-free when purchasing and selecting samples. 4. The size of the European lamp is large, the selection space is very large, and a brand puts the lamp and floor lamp. The chandeliers, ceiling lamps, and wall lamps are all exhausted, and any other type of lamp cannot achieve this.
Today's lighting stores are greatly influenced by e-commerce, electrical products and modern minimalist lighting products, young customers are buying online. For crystal lamps, large living room ceiling lamps and chandeliers, inquiry is made at the physical storefront, and then online.
The combination of lighting and LED is unstoppable. Jin Xiuying, manager of Jinyue Lighting, is currently in the store. The main lighting accessories in our store are citrine lamps and low-pressure crystal lamps. The prices are cheap and the styles are diverse and the colors are colorful. According to preliminary statistics, sales of citrine lamps and low-pressure crystal lamps are on the rise.
LED crystal lamps are popular among consumers in their 50s and 60s. Although they don't have a deep understanding of LED lighting, they have a common view: LED products are energy-saving and energy-saving, which is the product of the development of the times. The combination of lighting and LED is the trend. Whether it's a traditional panel light, a ceiling light or a new lantern, the LED light source is ubiquitously replacing the traditional light.