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With the intensification of the price war in the LED lamp market, since the second half of this year, major LED lighting companies have cut prices, like many big brands have different levels of price cuts, such as 7WLED bulbs, which fell 37.3, 36 in June, some LEDs Lighting manufacturers have even dropped 40, causing the price of the LED industry to fluctuate drastically, triggering low-price competition.
Will the lighting prices of small and medium-sized lighting manufacturers be affected?
Faced with such a large price cut, the living space of small and medium-sized LED lighting manufacturers will undoubtedly be squeezed. The survival means of small and medium-sized LED manufacturers mainly depends on the price advantage of LED lights. If the price of famous brands falls, then it is bound to Grab some sales share of small and medium-sized enterprises, and the price of large enterprises has always been the benchmark for LED industry prices. If they adjust prices, it means that many LED lighting manufacturers will inevitably follow up and cut prices together, then for small and medium-sized LEDs that win by price. For manufacturers, their profits are not high. If they cut prices again, will they bring them a more serious blow?
LED lighting found that some LED factories in the ancient town found that some companies believe that the price reduction of leading enterprises has little effect on them. The LED lighting manufacturers who win by price reserve a large price space, even for large enterprises. Price reduction, compared with the price of small enterprises, is still high, the average consumer is still difficult to accept, and the quality of many LED lighting manufacturers in Guzhen is good, and the price is good, suitable for ordinary consumers, small LED lighting manufacturers Unlike the sales channels of large companies, they are not competitors, so the squeeze is not big.
However, some consumers said that if the price of LED lamps of well-known brand enterprises declines, they will still choose the products of the brand. After all, the influence of the brand is still quite large, although the prices of small and medium-sized LED lighting manufacturers are low, but the quality of well-known brands Guaranteed, buy assured.
In short, the price reduction of LED large enterprises is more conducive to accelerating the LED replacement tide and promoting the development of the LED industry. For small and medium LED lighting manufacturers, it does not mean that it is a life-and-death, or there is room for survival, small and medium LEDs. Lighting manufacturers can only continue to improve the quality of their products in this market competition, establish their own brand awareness, or can win greater development.