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Competition in the lighting industry is becoming increasingly fierce, and this competition is particularly evident in lighting stores. As the front line of the lighting industry, the lighting store has its own sales and data for the lighting industry in China. It is no exaggeration to say that the lighting store is like the thermometer and wind vane of the entire lighting industry, updating the entire data of the lighting industry.
Which places have risen or fallen down a few lighting cities, where sales are hot or cold, which brand-style lighting is hot or slow-moving, how do lighting cities across the country take action to save themselves? In the lighting market, a live or cruel or exciting drama is broadcast live every day. Together with the layout of China's lighting and lighting stores, look at our market, those who can see the smoke and the magic of the attack.
Chengdu: Jiuyanqiao brilliant lighting city will be closed. Recently, in the splendid lighting city of Jiuyan Bridge in the fifth section of Chengdu First Ring Road, many merchants are busy packing goods. Some shops have also sold slogans for 10 years. The lighting city will be officially closed in the near future.
It is understood that the merchants of the Lighting City received a notice to inform the merchants to move away as soon as possible after the house was opened in the spring. In this regard, the merchants have expressed their opinions for 10 years, and they are really reluctant, the merchant Liu said, Another merchant, Mr. Huang, bluntly said that he was a little convinced that many merchants entered the market from the opening of the lighting city and felt like the home. Mr. Huang said that he is prepared to empty all the goods and then go. In view of the fierce competition in the lighting store, he may not do this in the future.
Mr. Wang, the marketing manager of Lighting City, said that due to house demolition, the lighting city had to change places. There are now more than 50 merchants, and the entire lighting city covers an area of ​​over 7,000 square meters. However, Mr. Wang also admitted that although the reputation of the lighting city is not small, but since 2008, because of the intensification of market competition and the property market and other issues, the number of consumers coming here to shop is much less than before, and indeed there is no previous glory. The new address is not yet well disclosed. After choosing a good place in the future, the original old business must give priority to admission. Mr. Wang revealed.
Zhongshan, Guangdong: Longquan Lighting City, Guzhen: A professional household of thin people. The first Chinese-style cultural theme store, Longquan Lighting City, was declared a trial. It is reported that in the current lighting industry, the new lighting city continues to rise, the old lighting city is constantly seeking to develop a way out, the number of stores has gradually expanded to an extremely dangerous level. Then, what is the countermeasure for this Longquan Lighting City, which is carrying the banner of Chinese culture?
Cai Meijuan, director of the lighting city, said that the Longquan Lighting City should be used as a carrier to combine the lamp culture with the lighting industry to showcase the Chinese lighting culture to the whole country and the world, and let the world appreciate the charm of the lamp culture. In response to Yu Yue's expanding market, specialized stores will become a trend, so a concept is being proposed: to be a professional household of thin people.
The emergence of stores has indeed provided consumers with a wide range of choices. However, at present, the stores in Guzhen are many and fat, and some insiders have said that they have been tired of the promotion of the store, because most stores are the same, there is no special feature.
Then, in order to be recognized by a professional store of a professional household to be a thin person, it is necessary to form a differentiated operation with a comprehensive store. And this, not only from the store name, style specific position, but also from the merchant structure, combination, and all the details of the business style, type, application field of the merchants. In the stores of the ancient town, some professional stores with unique selling points, supporting services, professional awareness and differentiated competitiveness seem to be more popular.
Jiujiang, Jiangxi: Wuning strives to build a modern lighting city It is reported that the construction of the Jiujiang Shanshui Wuning Lighting City Project in Jiangxi is in full swing. The project covers an area of ​​3,000 mu and has a total construction area of ​​3 million square meters. After planning and integration, it will be stationed in more than 1,000 lighting business operators and more than 500 lighting manufacturers. It is expected that 1 million square meters of lanterns, LED lights and outdoor lights will be built during the year. Market and supporting facilities.
According to relevant sources, in recent years, Wuning County has issued a series of preferential policies, focusing on production and marketing linkages, taking the market as the forerunner, and building the county's strength to build a landscape of Wuning Lighting City, which will drive the overall upgrade of the existing green photovoltaic enterprises in the park. In about 5 years, Wuning will be built into the largest lighting industry distribution center in the central region, the city of modern lighting and the new highland of the optoelectronic industry.
According to the plan, the completed Wusong Lighting City consists of four major formats: boutique store, inner street shop, high-end flagship, outdoor exhibition and sales. It has nine supporting facilities such as e-commerce, warehousing and logistics, and display transactions. It adopts unified planning, unified construction and unification. The business model of logistics, unified property and unified preferential treatment can provide good conditions for the settlement of merchants.
Hefei, Anhui: Shengda International Lighting City is about to open. Anhui Shengda International Lighting City will open on June 7-8. In the market, the lighting city has the largest, most professional and most high-end lighting market in Anhui. .
It is reported that during the opening of the Lighting City, a branded lighting war will be presented to the public, allowing Hefei citizens to spend less money and buy better lights, the biggest prize. During the opening of the mall, if you purchase any brand products in the market, you will participate in the unified cash register of the Santa Grand Lighting City store. The top 100 order customers (single order amount is over 500 yuan) will send 5 liters of brand blending oil 1 barrel, single payment. If you have more than 2,000 yuan, you can enjoy 10 cash refunds. The order amount is over 500 yuan to participate in the opening lottery. The prizes include brand air conditioner, LCD TV, brand mat, brand fan and pillow blanket.
According to the reporter's understanding, as the first professional lighting store in Anhui, the opening of Shengda International Lighting City has been fully supported by the major lighting manufacturers. During the opening period, all major brands have unprecedented special promotions.
Beijing's new eight major lights city pattern formed the actual squatter to open two stores, North Fourth Ring Lighting City closed down actually squatter opened two stores in May 2014, positioned as a five-star lamp city, the actual squatter second store in the North Fifth Ring officially Opening. In May 2014, after the opening of Shilihe, the lighting store in the home of the Real Estate, the second store officially settled in the North Fifth Ring. At the opening ceremony, Wang Linpeng, the president of the Real Home, expressed his passion and enthusiasm to build the second store in the lighting industry into a landmark store like the home of the North Fourth Ring store in the home store field.
It is reported that the actual operation area of ​​squatter houses is 50,000 square meters, with more than 500 free parking spaces on the ground, 18 escalators, 3 tourist elevators, 3 luxurious large atriums, 6 meters of super high picks, and 15 meters wide shopping passages. It has already shown the king's spirit, and under the layer of independent LOFT structure, it has gathered famous brands such as Waldens, Jiuchang and Oswego, and presents them to consumers in the form of brand stores and factory-operated stores. Display all kinds of famous lighting.
In the business model, the squatter lighting city north fifth ring store copied a new model with the actual squatter Shilihe store as a sample, that is, the area of ​​the lighting category was divided into floors, and the luxury famous lighting hall and the enamel crystal lighting hall were set up. Six elegant venues, such as the European and American Lighting Museum, are available for consumers to purchase.
At the same time, the North Fourth Ring Lighting City was closed, and the North Fourth Ring Lighting City was like a gust of wind, quietly closing the curtain from people. At the time of the opening of the North Fifth Ring Road, the North Fourth Ring Lighting City, which has a history of more than ten years, was closed due to demolition. On May 11, according to Yang Jun, executive deputy director of the Beijing Lighting and Lighting Market Professional Committee, according to the requirements of the Beijing Municipal Government document, the market was completely closed on May 10, and all merchants were withdrawn before May 15.
The formation of the new Eight Great Lights City has formed an opening and closing of the Wuwu North North Ring Store and the North Fourth Ring Lighting City. It is not only a new store but also a disappearance of a store. This has contributed to the people’s traditional impression of the eight lights in Beijing. The city has become a thing of the past, and the pattern of the new eight major lights city has quietly formed, and Beijing’s huge lighting consumer market has been cut in a clear position of high, medium and low.
It is understood that with the emergence of the squatter house and the demolition of the North Fourth Ring Lighting City, the newly rebuilt Beijing Eight Great Lights City has a clear division in its business orientation: actually the squatter Shilihe store, actually the squatter North Wuhuan store High-end products, Gaoli and Bandung Huiyang are mainly in the middle and high-end. Shilihe Lighting City and Wanjia Lighting Lighting City focus on mid-range products, while Xinglong and Yuquanying are aimed at the low-end market. The industry believes that the establishment and different positioning of the new eight major lights city will help consumers to selectively consume, which is the concentrated performance of the Beijing lighting market towards progress and maturity.
Shilihe: Advocating environmental protection, public welfare first, and Shilihe Lighting City has advocated green lighting consumption. Leading low-carbon healthy living public welfare environmental protection theme publicity activities, aiming to popularize green lighting knowledge to consumers and raise awareness of energy saving and emission reduction for all.
It is reported that. On the day of the event, Shilihe Lighting City invited professionals such as lighting products experts to conduct special training and prize-answering activities to guide enterprises and consumers to correctly understand green lighting products and create a good market environment.
Shilihe Lighting City was awarded the title of China Green Lighting Education Demonstration Base in 2013. The publicity and environmental protection theme publicity activities are the embodiment of its energy-saving development concept, and the activities have been well received by consumers. In this regard, Yu Zuowen, the general manager of Shilihe Lighting City, said that he will continue to promote and promote green lighting.
Wanlonghui: The ninth lighting festival opened the red carnival in the home improvement industry during the carnival, and the first peak season of procurement in 2014 came along. Located in the West Fourth Ring of Beijing, Bandung Huiyang Lighting Times Square is holding an annual theme lighting festival.
Different from previous years, in this lighting festival, Wanlonghui broke the traditional practice of professional lighting lighting stores, and the overall cycle of activities lasted from May 1st to 31st, forming a three major theme. Throughout the entire May music score.
It is reported that before the opening of the lighting festival, the organizers of the event joined a group of merchants to join the camp, which covered the preferential activities of the lighting city shops and the huge price reduction efforts, which attracted many citizens to purchase.
Doing a good job in every lighting festival, linking the power of all merchants, making the lighting festival a fixed festival that truly attracts consumers and has continuity and popularity. This is indeed a lighting store that has faded compared to the past. cardiac.
Yangzhou, Jiangsu: Guoji Lighting City opened, promoting the prosperity of commercial districts Recently, Yangzhou Guoji Lighting City held an opening ceremony and officially opened. In order to build a carrier to promote industrial transformation and upgrading, and to construct a window for the opening of the lighting industry, Yangzhou City introduced Yangzhou Nanming Real Estate Co., Ltd. to build Yangzhou Guoji Lighting City through investment promotion. At present, the first phase of the lighting city covering an area of ​​130 mu and a building area of ​​110,000 square meters has been completed and officially opened for business. The reporter learned at the scene that at present, there are all kinds of lamps such as landscape lights, lawn lights and LED lights in the city. . In this regard, the relevant departments and the public believe that the city with the city, the lighting city drives the prosperity of the business in this area.
Some insiders have commented that in the birthplace of outdoor lighting, there are resources, business opportunities, and markets. The lighting city will become a bridge, and the businesses will be closely linked to the big market!