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In 2012, the LED home lighting market was still the largest in Japan, followed by Europe and North America. However, the proportion of China is also increasing year by year. By 2013, the size of the home lighting market in China will reach 5,941 million US dollars, of which the LED home lighting market will reach 814 million US dollars, accounting for 24.
According to the latest market report released by global market research institutions, in 2012-2014, LED lamps began to enter the home lighting market with the gradual fermentation of incandescent lamps in various regions.
Because of the increase in luminous efficiency and the decline in the price of LED lamps, consumer acceptance has gradually increased, and LED lighting penetration has also increased. In 2012, the LED home lighting market was still the largest in Japan, followed by Europe and North America. However, the proportion of China is also increasing year by year. By 2013, the size of the home lighting market in China will reach 5,941 million US dollars, of which China's LED home lighting market will reach 814 million US dollars, accounting for 24.
In other regions such as Europe, the United States, Japan, Taiwan and emerging markets, policy standards have been introduced and manufacturers' active product and price strategies are also rapidly promoting the development of the LED home lighting market. The LED home lighting market in North America has benefited from the rising number of new home sales and the sweet spot of LED bulb retail price. The lighting standards such as home lighting and Energy Star also promote the market to standardize. First-tier manufacturers are looking for business opportunities in the North American market, and Cree, GE, Philips and other big companies have launched low-cost or high-performance new products to seize market share.
The LED lighting market in Europe is affected by the comprehensive ban policy. The competition for LED bulbs continues to fall. More and more intelligent LED bulbs are entering the market. For example, Philips has introduced HueLED bulbs with WiFi control and custom lighting colors. OSRAM also uses its lighting control systems company to combine LED lighting with intelligent control systems.
In Japan, the number of LED bulbs shipped in 2012 reached 27.9 million, and is expected to grow to 28.5 million in 2013. Due to the fierce competition in the market and the saturation of the market, Japanese lighting manufacturers have developed new strategies for future development, such as market segmentation with large wattage replacement or high-performance bulbs, development of ceiling lamps and other lighting markets, or expansion of Vietnam and Taiwan. Waiting for overseas emerging markets.
China's 2013 semiconductor lighting financial subsidy will be expanded to 30 million, and home lighting products will be included. However, according to the survey of the awareness of ordinary consumers' LED lamps in the Chinese market, the awareness of LED lighting in the general public in China still stays at a low level. The number of people who can correctly identify LED bulbs only accounts for the number of people participating in the survey. In order to open the ordinary household market, China's LED lighting still needs sufficient consumer education, so that ordinary household consumers have a fuller and more comprehensive understanding of LED lights.
According to the survey, the number of LED bulbs shipped in Taiwan reached 1.34 million in 2012, and is expected to grow by 20 to 1.608 million in 2013. Major manufacturers include Everlight, Delta, Taiyi, etc. In addition, Toshiba and Philips are actively expanding the Taiwan market by introducing new lamp specifications.
Home lighting: occupancy rate increased from 19 to 24
Observing the regional development of the home lighting market in 2012, the market share of China will increase from 19 in 2012 to 24, becoming the fastest growing regional market, the implementation of the comprehensive ban in the European market and the economic recovery after the European debt crisis. The positive impact of the bulb market is gradually fermenting, and the market penetration rate of LED bulbs is expected to accelerate.
From the perspective of the use of LED lighting products and the way they are used, LED lighting can bring more energy-saving benefits than traditional lighting. Therefore, commercial lighting, industrial and outdoor lighting applications are more demanding due to energy saving, and they are all professional users. Therefore, the penetration of LED lighting is relatively fast.
The main object of home lighting is the general consumer. In addition to the low awareness of LED lighting, it is more sensitive to the initial input cost. Therefore, the penetration rate of home lighting is lagging behind other lighting applications.
Compared with LED commercial lighting, LED home lighting is characterized by very dispersed consumers, high price sensitivity, low power, and low gross margin. Therefore, after entering the popularization period, manufacturers not only need to consider the market segmentation and consumer spending habits, but also strictly control the cost and quality, especially the initial price decline is very fast, consumers are accustomed to change, if not enter the market at low cost, It is not possible to quickly open sales and product visibility, and it is easy to miss the opportunity.
Automotive lighting: Traditional and LED hybrids are mainstream in the RCL definition, including TailLight, BreakLight, and DirectionLight. Brake lights and directional lights require higher brightness performance due to regulations and lower regulatory brightness requirements for running lights. Considering cost and aesthetic factors, the combination of traditional bulbs and LEDs is still the mainstream of RCL.
The proportion of LEDs mixed with bulbs will gradually decrease in 2013, and the proportion of all-LED sources will gradually increase.
Backlighting market: cost reduction is an important issue Quantum well LED technology is an important new technology developed by display manufacturers and LED packaging manufacturers in the second half of 2013 and the first half of 2014, in order to make market segmentation and better color saturation, whether it is In the form of QDLEDTube or optical smear, under the premise of fierce price competition in terminal display products, reducing product cost is the most important issue for manufacturers.
For example, in the same size, manufacturers can control the price of 4K2K TVs below 1.3 times, while QD TVs are controlled below 1.5 times, which is believed to accelerate the sales of products.