Domestic excavators broke into the top ten news of construction machinery as a whole

In 2011, Sany excavator obtained the industry first with sales of 20,614 units and 12.3% market share. When the news came out, people in the industry expressed their congratulations and gratitude. This is the first time that Chinese excavator companies have defeated foreign brands and have won the championship, which ended the monopoly of foreign brands for more than 20 years, which greatly boosted the confidence of the development of China's equipment manufacturing industry. It was under the leadership of Sany Heavy Machinery that domestic excavators achieved an overall breakthrough in 2011, occupying an absolute advantage in the competitive pattern of the Japanese, Korean, European, American and local brands with a share of 38.53%. This event was recently selected as the Top Ten News of China Construction Machinery in 2011.

Attached:

1. "The 12th Five-Year Plan" of the Chinese Construction Machinery Industry was officially released. On July 31, 2011, the Ministry of Industry and Information Technology formally issued the "Twelfth Five-Year Plan" of China Construction Machinery Industry organized and organized by China Construction Machinery Industry Association. .

The plan proposes that the industry will achieve annual sales revenue of over 900 billion yuan at the end of the “Twelfth Five-Year Plan” and the export target of 26 billion US dollars will achieve breakthroughs in the development of science and technology, quality and efficiency, energy conservation, emission reduction, and emission reduction. It also puts forward development priorities and major tasks such as further optimizing the industrial structure, cultivating large-scale group companies, and achieving technological breakthroughs in core components. The plan will become a guideline for the development of China's construction machinery industry during the "Twelfth Five-Year Plan" period.

2. After the market was high and low, the annual operating income exceeded 500 billion yuan in the first year of the “Twelfth Five-Year Plan” - in 2011, the Chinese construction machinery industry had embarked on a road that looked like a setback. In the first quarter, sales figures continued to increase under the inertia of the construction machinery market in 2010. In April, the market went down for a while, showing a sharp drop from the year-on-year increase. Since then, the market has been operating at a low level.

After the international financial crisis in 2008, the country introduced a 4 trillion stimulus package. With the gradual implementation of 4 trillion investment, the inertia of the rapid development of the industry has gradually weakened and the industry has entered a rational growth. In 2011, the industry's operating income will exceed 500 billion yuan, an increase of about 17% year-on-year.

3. The standard development of the China Construction Machinery Industry Association's standards development is an important cornerstone for the development of the industry. In 2011, China Construction Machinery Industry Association fully initiated the formulation of association standards. On June 1st, the definition of "Construction Machinery and Division of Classes and Groups" was formally announced and became the first association standard to be released to the public. Throughout the year, the China Construction Machinery Industry Association issued a total of 19 industry standards for decoration and aerial work machinery, asphalt mixing equipment, and remanufacturing.

4. Exports in 2011 will exceed US$15 billion, surpassing the highest level in history As of November 2011, China's construction machinery industry exports reached US$14.175 billion, up 52.3% year-on-year. It is estimated that the annual export volume will exceed US$15 billion, surpassing the historic highest level of US$13.4 billion in 2008. After the outbreak of the international financial crisis, the export of China's construction machinery industry suffered a setback. In 2011, as the industry adjusted, exports rose steadily and became a major highlight of the industry. Among them, Xugong was the most eye-catching, with annual exports exceeding US$1 billion, including Venezuela’s contracted value of US$744.6 million, setting a new record for orders for Chinese construction machinery industry exports.

5. With zero down payment and low down payment, the China Construction Machinery Industry Association called for companies to control financial risks. At the beginning of 2011, the construction machinery market had a bad phenomenon of “low down payment” or even “zero down payment”, which constituted a serious financial flow for enterprises. Tests, but also dragged the industry into greater risk. In this regard, the China Construction Machinery Industry Association, in conjunction with industry media, communicated and urged companies to strengthen industry self-discipline, raise awareness of financial risk prevention, stop zero down payments, and pay down payments to ensure healthy development of the industry.

6. Special events and colorful debuts at BICES 2011 The value will be raised again From October 17 to 21, 2011, the 11th China (Beijing) International Construction Machinery, Building Material Machinery and Mining Machinery Exhibition will be held on the theme of “Green, Change, and Build the Future” The technology exchange conference with the 2011 China • Beijing International Commercial Vehicle Expo (BICES/IVEX 2011) was successfully held at the Beijing Jiuhua International Convention and Exhibition Center. BICES/IVEX 2011 attracted 1,200 companies from nearly 30 countries and regions to participate in the exhibition. The exhibition area reached 200,000 m2 and the number of visitors reached 120,000. It deserved to be the largest and most influential project in the Asia-Pacific region in 2011. Machinery exhibition.

In the same period of the exhibition, the exhibition organizers also held the China Construction Machinery Emergency Rescue Equipment Exhibition, the first International Engineering Machinery and Special Vehicles Creative Design Contest, the first Global Construction Machinery Industry Conference and a number of forum activities, enriching the content of the exhibition and making BICES even more With brand features.

7. The key components were given national attention, and the preparatory organization for the industrialization and application of high pressure hydraulic components and systems for construction machinery was set up to implement the Implementation Plan for the Revitalization of the Mechanical Basic Components Industry and to change the long-term reliance on imports of high-end hydraulic components for construction machinery. The Department of Equipment of the Ministry of Information Technology and the China Construction Machinery Industry Association, the China Hydraulic and Pneumatic Sealing Industry Association, the organization of construction machinery mainframe manufacturing companies, hydraulic parts manufacturers, scientific research institutes and universities have established the industrialization of high pressure hydraulic components and systems for construction machinery. Application collaborative work platform."

On the afternoon of October 18, 2011, the preparatory body for the collaborative work platform was announced in Beijing. The collaborative work platform will be based on the implementation plan for the revitalization of the mechanical basic parts industry, market-oriented, focus on the industry's advantageous resources, adjust the product structure, and organize the enterprises and institutions that have a foundation and initiative to participate on a voluntary basis to strengthen the project. The technical cooperation between mechanical mainframe manufacturers and hydraulic parts manufacturers fully exploits the advantages of relevant industries and enterprises and seeks to rapidly change the situation in which high-end hydraulic components of construction machinery depend on imports for a long time.

8. Focusing on the competition in the service industry to develop in-depth In 2011, the most important elements of the post-market services, such as services, second-hand mobile phones, maintenance and remanufacturing, have become an important direction for companies to favor – services have become a new battleground for competition among enterprises.

In 2011, service became one of the most important market factors for construction machinery companies. Many industry players launched nationwide service activities to repair and maintain products for users. These measures show that the industry's competition is no longer confined to products, marketing, but also extends to the service sector.

At the same time, the awareness of the service brand of industry enterprises is also rising. In early 2011, Zoomlion took the lead in launching the “Blue Care” service brand, leading the industry service brand building. Sany, Liugong, Shantui and other companies have also released their own service brands, one time in the industry. Set off a climax of service brand building.

9. R & D strength significantly increased new technologies to get market recognition In 2011, the construction machinery industry's mentality is more rational, more emphasis on connotative growth. The investment in science and technology by industry companies continues to grow, and scientific research strength continues to increase. In January 2011, Liugong was approved by the Ministry of Science and Technology as a "National Engineering Research Center for Earthmoving Machinery Industry".

While the strength of technology has been consolidated, the application of new technologies and new materials has risen again. Following the launch of Zoomlion's 80m carbon fiber boom truck on September 28, 2011, Zoomlion's first 62m carbon fiber boom truck was settled in Dalian on November 18. The application of carbon fiber technology in the construction machinery industry provides a new technological development idea for the future development of the industry.

10. Local hydraulic excavator corporate market share of nearly 40%

According to preliminary statistics from the China Construction Machinery Industry Association, in 2011, hydraulic excavators sold 174,000 units a year, an increase of 4.8% year-on-year. The local brand hydraulic excavator has a market share of 38.53%, which occupies an absolute advantage in the pattern of the Japanese, Korean, European, American and local brands.

Among them, the most eye-catching performance of the Trinity, the annual sales of 20613 hydraulic excavators, the first in the country. In addition, companies such as XCMG, Shanjian Reconstruction Machinery, Xiagong Engineering, Liugong, Yuchai Heavy Industry, etc. have enjoyed strong growth.