Mercedes-Benz imported car domestic car will end the "fighting bucket"

Yesterday (27th), Beijing Benz’s shareholder Fangbeiqi Group and Daimler Northeast Asia Investment Co., Ltd. issued a statement, stating that both parties agreed that Beijing Benz and Mercedes-Benz China would conduct deeper cooperation and integration of resources in marketing in China. The reporter then learned from BAIC that the ultimate goal of this resource integration is to achieve the unification of the sales channels of Beijing Benz and Benz China in China, which means that the chaotic sales situation of Beijing Benz and Benz China in China will be improved.

It is understood that Beijing Mercedes-Benz and Mercedes-Benz China's models are in the same terminal sales network, but because of the difference in the mention of car channels, Mercedes-Benz and Mercedes-Benz China's models have been subjected to fierce internal competition, imported Mercedes-Benz E-class and domestic Mercedes-Benz E-class The internal bid is an obvious example. In June 2010, Beijing Benz launched a new E-Class model. Before its listing, Mercedes-Benz China imported more than 10,000 new E-Class vehicles for sale in China. After the introduction of the new Mercedes-Benz E-Class, distributors imported the new E-Class. The new E-Class has significantly reduced the price of sales, so that the price of imported new E-Class vehicles is lower than that of domestic new E-Class vehicles, which has seriously affected the sales volume of domestic new E-Class vehicles.

"Wo Liao Doo" is obviously not willing to see Beijing Benz shareholders Fang Beiqi Group and Daimler. After Mercedes-Benz’s new E-Class bid, the industry reported that Mercedes-Benz plans to integrate sales channels in China, but BAIC and Daimler have not given a positive response. Yesterday, the joint statement of Beiqi and Daimler’s wholly-owned subsidiary Daimler Northeast Asia Investment Co., Ltd. was the first official response to the matter.

The relevant person in charge of the public relations department of Beiqi Group told reporters yesterday that the goal of deepening cooperation and resource integration in the marketing areas of Beijing Benz and Mercedes-Benz China is to achieve the unified deployment and coordination of the sales and marketing of Beijing Benz and Mercedes-Benz China. Give full play to the respective resources and talents of both parties and form a marketing synergy. As for the details of the integration, Beiqi will then hold a press conference to explain. Wang Yan, the vice president of Liberal China Public Relations and Media Liaison, stated that the entire resource integration process is a step-by-step process. It is still only the first step. There are no more details to disclose.

At the end of last month, BAIC and Daimler signed a new strategic cooperation framework agreement in Germany. According to the agreement, the shareholders of Beijing Benz will increase their efforts in launching new products in China. By 2015, the proportion of Mercedes-Benz China-made cars will account for 70%. At present, the proportion of domestic sales of Mercedes-Benz in China accounts for only 30% of the total sales, so next, Beijing Benz will be an important position for Mercedes-Benz to develop in China. Integrating sales channels and avoiding the internal friction of the same brand models is Daimler and BAIC Group. Problems that must be solved.