Hankook Tire , one of the world’s seventh-largest and fastest-growing tire manufacturers, recently announced its second-quarter 2011 performance report – worldwide sales of 1.58 trillion won (approximately 1.457 billion U.S. dollars). , an increase of 21% over the same period last year, the company's second quarter operating profit of 101.7 billion won.

Following the encouraging performance of 1.4 trillion won in the first quarter, the sales performance of Hankook Tire in the second quarter was even more encouraging. This is inseparable from this year's efforts and breakthrough in brand and product R&D. In the first half of 2011, Hantai Tire continued to be the media with the company’s 70th anniversary celebrations, the groundbreaking of new factories in Chongqing, China, and the launch of a series of major events such as DTM (the German RV Masters) exclusive tire sponsor. The focus of attention has significantly improved Hankook Tire brand awareness. Combined with its implementation of the market diversification strategy and strong investment in production efficiency and new product R&D, Hankook Tire received a lucrative return of 21% year-on-year in sales in the second quarter, setting a record for quarterly sales.

With the continuous enhancement of Hankook Tire's brand value, it has achieved good results in emerging markets and mature markets around the world. Especially in the emerging markets of Russia, Hankook Tire has developed new markets with its high-quality, high-performance products. Quarterly sales increased by 96.6% year-on-year. At the same time, in Europe, North America and the Asia-Pacific region, Hankook Tire also maintained a sustained and stable growth, with an increase of 49.8%, 36.0% and 43.7% respectively over the same period of last year.

It is worth mentioning that in the first half of 2011, with the exclusive sponsorship of DTM, the provision of matching tires for BMW, and the continuous success in tire testing in Europe, Hantai Ultra Performance Tyres (UHP) have been recognized by consumers and authorities. In the second quarter of sales, Hankook UHP tires became the main force of growth after the first quarter. Sales of UHP tires in Europe, North America, and Asia Pacific increased by 89.6%, 43.6%, and 52.5%, respectively, over the same period of the previous year. In overseas supporting markets, the sales growth of Hankook UHP tires was up 90% year-on-year.

Mr. Xu Chenghe, vice president of Hankook Tire and global CEO, said, “In the second quarter of 2011, Hankook Tire had overcome various challenges and maintained a good momentum of growth.” He added, “through technology development With unremitting efforts, we have gained the trust of global consumers with high-quality products.We will further enhance the brand value and consumer satisfaction of Hankook Tire, and hope that with a better momentum of development, we will become the global leader in the near future. Top five tire manufacturers."

With the completion of production of Indonesian and Chinese Chongqing plants, Hankook Tire's sales in North America and China will be significantly improved. Hankook Tire is confident that it will achieve its fifth-largest global goal. The sponsorship of DTM and other top global auto races will continue to be one of the highlights of Hankook Tire's brand marketing strategy in 2011.

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