Since the beginning of this year, new car strategies and pricing strategies for various car manufacturers have been in full swing in the car market. In the high-end light truck market, after the price war, a new brand service battle has also begun. There are indications that the high-end light truck market is beginning to enter a deep-seated and comprehensive era of competition, and it has begun to show the trend of brand service and equipment allocation to the sedan.
Learning after-sales service cars With the WTO's growing influence on the automotive market and increasingly fierce competition among businesses, services have gradually become an important factor affecting Chinese consumers to choose to buy cars, not just the car market, but also in the truck market. .
A few days ago, Beiqi Futian spent a huge amount of money to launch a "hundred-day service race" campaign nationwide and launched a series of service measures, which ignited the fuse of brand competition in the high-end light truck market this year.
According to the reporter's understanding, Foton Aoling also launched 24-hour outbound rescue services, 24-hour on-duty service, and other measures that were previously seen on car services. In addition, Ao Ling also made a surprise to the industry - 200,000 km engine key warranty. It also promised to provide 24-hour supply of spare parts, and emergency planes will also start aircraft transportation.
Fu Feng, the general manager of Futian Marketing, said that people have become accustomed to price cuts. Nowadays, consumers are paying more and more attention to the comprehensive value of products. Apart from the core quality and price, they are more concerned with what value-added services they can obtain after purchasing products. At present, Olympic Bell is stepping up the construction of 100 4S stores nationwide with an investment of RMB 400 million. These image stores can provide consumers with all-round guarantees in pre-sales, sales, and after-sales services.
At present, China's light truck market has involved more than 40 companies, large and small, in the competition, in the high-end light truck market, has been the Olympic bell, Qingling, Jiangling three competing. As a leader in the light truck market, Olling’s move will undoubtedly put pressure on two other powerful Qingling Bells and Jiangling Bells, forcing them to make corresponding moves.
The person who introduced the car-based equipment forecasted that despite the acceleration of urbanization in China and the development of urban economy, the growth rate of each young card will remain at around 25% in the future. However, more and more rational consumption concepts and fierce market competition require high-end light truck manufacturers to continuously increase the value of their products. Only in this way can they have more shares in the market.
It is based on this that Qingling, Jiangling, and Ao Ling, the top three light trucks, not only work hard enough on the service, but also start to align with the sedan on the performance configuration.
It is understood that at present, these light trucks have begun to introduce passenger car equipment, imitation peach wood dashboard, central control locks, power steering, reversing radar, and CD players, and have begun to appear on high-end light trucks. They have also enabled trucks to have the same ride comfort as a sedan.
The industry believes that the focus of high-end light truck market competition is no longer simply expanding the market, but to improve the content.

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