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From single color to full color, from outdoor to indoor, combing the development history of LED display industry, we can find that replacement is always a main line of industry development. We can divide the substitution of products into two types. The first type is the upgrading of the LED display industry's own products. For example, the industry's early full-color LED display replaces the single-and-two-color products, and the current high-density products replace the low-density products. The second is the LED display. Alternatives to competing products in other industries, such as neon lights, inkjet ads, advertising light boxes and other outdoor information display media, as well as LCD display screens, DLP rear projection and other indoor display devices. It can be seen that with the efforts of the whole industry chain, the market boundary of LED display screens has been continuously broken, the application range is wider and wider, and the market space has been greatly improved. The appearance of LED screens in the indoor display field, DLP, LCD market, small-pitch LED display and LED advertising machine brought a heavy blow to DLP and LCD market. Compared with traditional LED display, LED advertising machine screen area is small, unit price Low, wide range of use, is conducive to enterprises to increase shipments, and from the customer's point of view, LED advertising machine for advertising operators in the small and medium-screen market provides a display device superior to LCD screen. Compared with indoor large screens, LED small-pitch displays are highly competitive and profitable, which can effectively improve the profitability of enterprises. For the end customers, the appearance of LED small-pitch display has broken the situation of DLP high-end indoor display market, providing new choices for traditional conferences, commanders and other users. It can be said that these two products broaden the scope of use of LED displays. Since Liancheng issued indoor HD LED display to the market, most of it has been applied in military command centers, coal mining industry, real estate developers and government departments. The LED display upgrade industry is welcoming the business opportunities brought by the new vision industry instead of the display devices of other industries. The market space formed by the LED display products themselves will be more imaginative. The upgrade of the LED display itself can be divided into two aspects: First, the replacement of the original product to the end of its service life. It is understood that the LED display life is generally affected by the LED light decay. In the past five years, it can be said that China's LED display screen is the most golden five years. LED display screens have been greatly popularized in various fields such as advertising, stage and stadium. Therefore, in the next few years, there will be a large number of LED displays that have reached the end of their useful life, which will undoubtedly bring huge economic benefits to the enterprise. Second, it is the replacement of traditional products by new technology products. Up to now, the industry has two development trends worthy of corporate attention. The first is the trend of replacing the single and double color of the full-color LED display; the previous full-color LED display is not as good as the single and double color due to the high price, the maintenance cost of the manufacturer is relatively large, and it can not really shake the single and double color in the door screen market. status. Nowadays, with the advancement of technology and the decline of cost, the door screen market, which is the last line of defense for single and double color products, is about to be broken by the full-color LED display. The second is the trend to replace low-density products with high-density LED displays. With the advancement of upstream chip and packaging technology, taking outdoor LED display as an example, the industry's previous mainstream product P10 outdoor full-color LED display, now P8 outdoor LED display has become a new favorite, whether it is surface mount or direct insert light process . Liancheng also developed an outdoor three-in-one plug-in product by encapsulating RGB three chips into a single plug-in lamp through the improvement of the in-line process. With this kind of packaging method, the in-line LED display can achieve a smaller density without changing the production process, and increase the competitiveness of the Liancheng HD LED display in the outdoor market. In summary, the replacement of LED display will bring new growth momentum to the industry. Indoor and outdoor LED small-pitch display and LED advertising machine will open new markets for the industry. In addition, the World Cup in Brazil will be held. The demand for high-end LED display, the replacement of the US LED road display replacement demand will become a good industry, the LED display in 2014 will move towards a brighter future.