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Equipment manufacturing industry is China's pillar industry. It is also a labor-intensive industry. It is related to the development and construction of national economy and people's livelihood. At the same time, in the face of fierce market competition, big waves, sand, survival of the fittest, many companies quietly withdraw from the market in this tide, but there are also some companies, continue to progress, determined to make progress, after years of hard work, become bigger and stronger to become the industry The leader of the boss.
As a company, if you want to develop, you have to stand on the scope of the industry and the country or the global scope, as well as a certain height to see the problem. How wide your horizons are, and then how broad your company's development will be. Confined to minor interests and immediate local interests, enterprises will inevitably not have great development. Only when the development of a company rises to a certain height, the position and position of the enterprise within the industry can be seen, and the target can be continuously revised and climbed up. Only then can the real development and growth be achieved.
The company's business strategy is the soul of the company. It is also a guide to the day-to-day management of the company. As a company, day-to-day management serves the company's major goals. The company's business strategy also guides the company's daily business activities. It uses daily management to decompose goals and achieve overall goals.
The business strategy of a company is the response of a company to the market. In the overall situation, how to penetrate the market and expand strategically is a long-term, changeable development strategy.
Strategy implementation has a certain military color. For example, the two armies confront each other, analyze and compare on the general level, make strategic decisions, implement and play games, and continuously expand their efforts to achieve their ultimate strategic goals.
The planning of business strategy is a highly intelligent game. Many of our companies have the awareness of strategic planning. When doing strategic planning, they have a set of their own theories and measures.
The compressor company that the writer is familiar with must formulate a strategic plan every year. Every year, the strategic plan is based on the previous year. The content has undergone new changes. This change is not a word game, but it is a real one. The target is locked to a new height. Achieve continuous rise in the spiral of the target business process.
Types of Business Management Strategies The classification of business strategies must be based on a variety of factors.
One is divided according to industry conditions, such as building materials industry, chemical industry, textile industry, etc. Each industry has the characteristics of each industry, what is the status of the industry, what are the advantages, what are the outlets and so on.
The other is based on the nature of the company, such as state-owned enterprises, local state-owned enterprises, private enterprises, and many other factors such as different nature and scale.
There are common things between the industry and the industry, as well as individual things. Therefore, each industry must formulate its own business strategy according to the characteristics and actual conditions of its own industry.
For example, a compressor company is a private company. The boss started selling Accessories to others. Later, he established an accessory factory library and accumulated a large number of customer relationships. There are two parts warehouses, one is the piston engine parts warehouse and the other is the screw machine parts library. At the same time, this company also has two brands, one is the parts company and the other is the compressor manufacturing company. From the perspective of its business layout, it can be seen that the focus of his business strategy is developed through annual adjustments. Today, most of the piston compressors have already been eliminated, but the spare parts for his piston machines are still very large throughout the country. This shows that a large part of the company’s customers have accumulated over a decade ago. These customers have not updated their compressors in a timely manner. Therefore, they still use the old-fashioned piston machines of the past and naturally need accessories. At the same time, the new compressors assembled at this factory are all the most advanced and popular screw compressors on the market. It was learned from the exchanges with its managers that the sales of these compressors were also gradually developed in the accumulation and development of old customers. The owner of this company, starting from scratch, has continued to expand and has developed from a small workshop to a company with a certain scale. Its business strategy has been adjusted and achieved through continuous improvement.
The steps of the company's business strategy The steps of the company's business strategy and combat warfare have similarities; a large-scale campaign, the Corps, the arms of the coordinated operations, to achieve phased strategic objectives. The relatives and friends of some of the commanders I met with the senior officials of the four high-level fields have all worked under the guidance of the strategic objectives after the People's Liberation Army entered the strategic counter-offensive stage on the battlefield of the Northeast. What we know today are Sanxia Jiangnan Sibao Linjiang, and the Liaoshen Campaign. These are the names of the battles that we started with. However, at the time when the initial strategic plan was formulated, it was only a simple name, the spring offensive, and the summer. Offensive, offensive in the fall. The famous Liaoshen Battle, when it was opened, its strategic planning name was called the “Autumn Offensive†in the People’s Liberation Army’s battle report.
It is the same for enterprises to formulate strategic goals through warfare and achieve phased victories. In the compressor industry, the company's strategic planning is also similar to the military's strategic decision-making. Chairman Mao once said that it will take three to five years to liberate all of China - this is a strategic plan. The same applies to companies. When formulating a corporate development strategy, a strategic goal can be formulated. For example, a compressor company has not been large in scale before, but it has developed rapidly in a very short period of time and has become a very good company. In the course of their development, they are not blindly focusing on the existing internal management of enterprises, but are far-sighted. From the perspective of the entire industry in their own country, they must adjust their strategic objectives. The specific approach is to strive for one to two years to enter the whole The industry top 100, three to five years into the industry's top 50. The company achieved its strategic goals by implementing planned and step-by-step processes.
The planning steps of the company's business strategy include the formulation of strategic objectives, the formulation of plans, the implementation of specific measures, and the inspection of results. Like the above-mentioned enterprises, after formulating a three-to-five-year development plan, they must first investigate the national market and see if the goals they set are feasible. Then began to carry out technological transformation of enterprises, expand production scale, increase employment, and increase market share. With the expansion of production, a new leap was achieved.
In today's environment with a surplus of products, it is not easy for companies to gain new market share. A compressor company is a newly established company. They think that to do a good job in the enterprise, to think of customers, the compressor is an electric tiger, and the power consumption is relatively large. They have added the concept of frequency conversion and power saving to the demands of the compressor. This has become a selling point for them. Saving electricity is the concept of saving money. This deeply impresses the customer's heart. In the course of implementing the business strategy, this has become an important move for them to distinguish themselves from other companies.
In the compressor industry, the power of big brands is still an important bargaining chip in market share. The average customer still likes the brands of old foreign manufacturers that have a history of more than a hundred years. A medium-sized compressor company, in formulating its business strategy, spends heavily on technology and intellectual property from a well-known foreign company to produce compressors of the same brand, which will quickly allow its own company to enter the development express train. Road.
The continuous adjustment of strategic objectives After implementing the strategic objectives of the previous year, it is just as necessary to re-adjust the new strategic objectives. After liberation of the Northeast, it is necessary to further move in the direction of Pingjin to achieve new strategic goals. The same is true for companies. After achieving the target of 20 million this year, it will exceed 50 million tomorrow. How to achieve this 50 million, it is necessary to re-design the combat program, this program is to prepare for the next strategic goal.
In short, corporate business strategy is the soul and direction of a company's development. In the formulation process, it must not only conform to reality, but also have enough operationality, and it needs to progress step by step. (Wen Jianjun, Northeastern Light Alloy Co., Ltd. Power Plant)
In this era of overcapacity, the survival of enterprises is very difficult. It can survive and grow even more difficult. Therefore, how to strive for survival and development is an issue that every company is pondering over.