The light passenger market has added new members - new products of Foton Business Auto "New Landscape G7" have been newly launched at the Beijing Auto Show.

In recent years, in the passenger car market, the sales of light passenger vehicles have continued to grow rapidly, and the market share has increased year by year. With this change in market demand, commercial vehicle companies have increasingly valued the development prospects of the light passenger market. Their investment and R&D forces have been continuously increasing, and new products have been unveiled every year.

The Futian Commercial Vehicle, which is committed to becoming the leading brand in China's light passenger market, has always been very concerned about changes in user needs. The new landscape G7 relies on the strong R&D capabilities and abundant resources of Foton Motor Group to achieve comprehensive upgrades in terms of body design, power system, chassis, and manufacturing equipment. The launch of the new landscape G7 will further enrich the product lineage of Futian Commercial Vehicle and meet the diversified business travel and logistics needs of users in the new era. The car market price is between 89,800 and 99,800 yuan.

Changes in market demand spawned product upgrades <br> <br> Futian Business Cars Business Division Business Director and Chief Minister Wang Chaoyun, when it comes to the origin of the new landscape G7 said: "Fukuda car business from the first launch of the Japanese route of the old landscape now The new landscape G7 is the seventh-generation product. During this period, changes in market demand, market structure, and product structure have prompted G7 to have this product today."

In the early days of China's light passenger market, the products of the flat Japanese products were more prominent; by the end of the 1990s, half-length European products began to enter China. After more than a decade of the new century, European products have gradually increased the market share of the light passenger market, and Japanese product market space has been squeezed.

Fukuda New Landscape G7


Why in the past ten years since the new century, Japanese products have gradually declined in the light passenger market. Wang Chaoyun believes that the fundamental reason is that the market does not have a good product that the user is really satisfied with to meet the market needs that have changed now. “European light passengers have developed over the past 10 years and the products are very rich; while the premature success of Japanese products has resulted in products that are too single and the degree of product progress has not kept pace with changes in demand.”

According to Wang Zhaoyun, this kind of market change is not caused by the difference between the flat and half long head product design concepts, but is caused by the quality, fineness, and functional configuration of the product itself. This is precisely the initial concept that prompted Foton Motor to launch a new landscape G7 product, which is why Foton Motor is determined to pursue the deployment and quality of new products.

“We spent so much time developing this product and collecting a large amount of data to provide a product that is more technologically advanced and more in line with modern living needs.” Wang Chaoyun said.

“This year, Foton’s commercial vehicle has a good momentum. In the first quarter, sales volume increased by 30%, and profit increased by nearly 50%.” Wang Xiudong, Marketing Director of Foton Motor Group and Deputy General Manager of Marketing Management Department told reporters that the 2013 old landscape series of light passengers The market share is about 27%, and the sales volume is more than 20,000 vehicles. The market share of individual places such as Shaanxi, Henan, and Shenzhen reaches 50%.

Performance fully upgraded new landscape G7 struck <br> <br> Wang Chaoyun said the new landscape G7 developed since the beginning of 2011, more than three years of time invested a total of about 2.9 billion yuan, Foton developed a new generation of VAN product.

According to reports, the new landscape G7 new product has been fully upgraded in terms of appearance, comfort, carrying capacity, safety and dynamics, providing a high-quality compatible solution for short-distance passenger transportation and urban logistics.

On the whole, the new landscape G7 is full of appearance. Streamlined body, fashionable, simple and practical, inherited the classic style of landscape products for 12 years. At the same time, the new landscape G7's interior layout derived from ergonomic design and manufacturing, ride safety, comfort, and also achieve a free combination of ride and transport versatility to meet customer needs.

Compared with the previous Foton landscape products, the new landscape G7 has been upgraded in terms of bearing performance. The rear suspension leaf spring is made of high-quality spring steel, with a solid rigid chassis, so that the bearing capacity is increased by 20%; at the same time, the rear axle tube is 4mm thicker than the old scenery, and the bearing capacity is further increased to 1.8 tons.

Safety, through a variety of active and passive safety settings, configuration, and choice of chassis materials, such as the new landscape G7 has more than 40% of high-strength steel plate, coupled with full-loaded body and strict crash tests, making the new landscape G7 The security is further upgraded to ensure that the flat products are also very safe.

Strong power has always been an advantage of the landscape series. This time, the new landscape G7 will provide two kinds of power requirements according to different requirements: the 486 self-priming gasoline engine version, the use of advanced technologies such as low-emission air passages and combustion chambers, and optimized intake and exhaust system design, compared with the previous generation 491 gasoline engine. In comparison, the power is increased by 32%, the torque is increased by 5%, and the partial load fuel consumption is reduced by 8%; 4JB1T diesel engine version adopts the technical route of electronically controlled high pressure common rail, supercharged intercooler, electronically controlled EGR, and vehicle-mounted DOC. Burning, fine calibration, improve low speed torque and speed range, reduce vibration and noise. The new landscape G7 can output the most suitable power in a variety of road conditions with the minimum amount of fuel injected to achieve efficient integration of power and environmental protection. The total vehicle reliability test has reached 1.6 million kilometers, which can wind around the earth 36 times.

Wang Chaoyun believes that the new landscape G7 can replace historical Japanese light passenger products with superior quality, economy and reliability.

Commercial vehicles positioned next growth point second-tier cities <br> <br> on the future development trend of the commercial vehicle market, Wang Xiudong said: "The commercial vehicle market serve predominantly urban, the current first-tier cities demand is relatively saturated, the next growth Points will be dominated by second and third-tier cities, and the development of second-tier cities will be more rapid."

Wang Chaoyun believes that with the development of urbanization in China and the growth of tens of millions of small and medium-sized enterprises in the future, the relatively strong advantages of the new landscape G7 products will gradually show. "Demand is inevitably growing, product advantages are also more obvious, and we are optimistic about the potential for product growth."

Wang Xiudong said that the development of commercial vehicles in the past few years has been upward in the price range. From the perspective of industrial structure, there are not many leftover commercial and commercial vehicle products on the market. Under such circumstances, if we take a price strategy and over-emphasize the price/performance ratio, the product is bound to sacrifice some of the quality and reliability, and it is not the long-term strategy for the development of the industry. To this end, Foton Commercial Vehicles has adjusted its industrial strategy to improve the technical level, refinement level and technological content of commercial vehicles.

For the new target landscape sales after the G7 listing, Futian Commercial Automotive placed great hope. The domestic market expects to reach a 50% share, that is, more than 40,000 vehicles. At the same time, Foton Commercial Vehicles is also actively exploring overseas markets, and it is expanding rapidly. Wang Xiudong disclosed that “the layout of the new landscape G7 is also oriented to foreign markets such as Southeast Asia, the Middle East, and Africa. The ideal goal of the two markets is to reach 100,000 vehicles.”

"Now, the development of commercial vehicles must have a global perspective, otherwise it is difficult to develop. Futian Commercial Automotive expects to integrate its own advantages and expand the global industrialization. We believe that globalization is the biggest dividend for corporate development."

“The development of commercial vehicles has taken over the post-commercial vehicle era.” Wang Xiudong said, “With the development of China’s urbanized logistics distribution system and the tremendous changes brought about by the Internet to the entire business model and people’s lifestyle, it will inevitably lead to the commercial vehicles’ multifunctionality. The demand for combined products has become a bright spot."



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