Since entering 2011, Bei Ben heavy trucks have held product promotion conferences throughout the country. On April 20, 2011, during the 2011 Shanghai International Auto Show, Beiben Heavy Truck Shanghai Promotion Conference organized by Baotou Bei Ben Heavy Duty Truck Co., Ltd. and Shanghai Taiyue Heavy Truck Sales & Service Co., Ltd. was held in Shanghai and its neighboring provinces. More than 300 dealers and users from the city participated in the promotion. Since Beiping V3 debuted at the 2010 Beijing International Auto Show, the Beiben heavy truck market with V3 as its bright spot has been continuously exploited and has achieved good results.

New products are in short supply

In 2011, the heavy-duty truck market was not in a good situation. Beiben Heavy's contracted orders exceeded 36,000 in the first quarter of 2011. As of April 20, 2011, the number of invoices has exceeded 19,300, an increase of 50% year-on-year. Since 2011, the Beiben V3 has sold more than 4,500 vehicles and performed more than 2,000 vehicles.

Since the V3 Product Promotion Conference was held at the end of January 2011, Bei Ben has received more than 100 actual orders and delivered more than 60 vehicles. Beiben V3 products, especially in Xinjiang, are in a state of supply shortage. Responsible person in charge of Xinjiang Wanguo Auto Sales Service Co., Ltd. stated that Beiben V3 is a new product and needs to be jointly promoted by manufacturers and distributors. A very important work now is product promotion, including advertising in newspapers, radio stations, and television stations to increase product awareness.

Beiben V3's marketing includes the following aspects: First, industrialization, that is, mass production; Second, bulk sales, reduce the supporting costs; Third, services and spare parts should keep up. At present, we have 550 service stations, 55 distribution centers, spare parts reserves of more than 100 million yuan, and a service radius of less than 50 kilometers; the fourth is to find product selling points and targeted publicity. From the point of view of receiving orders, users are very satisfied with V3, and the supply of products is in short supply.
High quality lays a good foundation

It is understood that the Beiben heavy truck sales in East China in recent years, a substantial increase, which can not be separated from the good product quality. As a private steel transportation enterprise in Baoshan, Shanghai Tonghao Automobile Transportation Co., Ltd. introduced that the company has a total of more than 80 vehicles, all of which are 6×4 tractors, of which 75 are Beibei. A model, but the engine power is not the same. Just started to buy a 280-horsepower model and later bought 340-horsepower. In contrast, it is still more suitable for high-powered engines, easy to start and fuel-efficient. Before using Beiben, the company used a certain brand of heavy truck for 2-3 years and was very worn out. However, after using Beiben products, I discovered that the same time of use, the Beiben car is still like the new one. In addition, Beiben heavy truck chassis, cab and bumper are relatively high, suitable for loading and unloading of goods under complex road conditions, some brands of products chassis is low, accidentally crashed the bumper, it takes 200 Diversified.

Beiben products have always been known for their durability, which has also been proven in the use of the user: Beiben heavy truck cab has indeed ensured the driver's safety. As we all know, there are 24 to 30 tons of steel coils. Some drivers are careless or the steel rolls are not tied securely. A sudden brake is applied. The coils will rush forward, crushing the cab, and the cab of many vehicles will not be strong. As a result, the driver was killed and the Beiben's robust cab protected the driver's life. At the same time, Beiben's cab is relatively high and can protect the driver in the event of a collision with other vehicles. No major safety incident occurred to users of the Beiben heavy truck in the Baoshan area. Some vehicles were scrapped due to accidents, but the drivers were safe and sound. It can be seen that the structural design and real materials of Bei Ben heavy truck can ensure safety.

Lightweight is a trend

The current and future market conditions are complex. The changes brought about by uncertainties are more complex than those of the financial crisis. Accurate judgments are very difficult. At the end of 2010, everyone was taught a lesson of insufficient stocking and resource constraints. In 2011, various companies did not look down on the market and made adequate preparations. However, the market was not prosperous at the beginning of 2011. The situation of oversupply in the channels was obvious. In particular, the amount of preparations and expectations of various households at the beginning of the year was quite different. Uncertainty factors include all aspects of the impact, including financial, fuel consumption, etc., as well as the impact of economic restructuring, oil prices, raw material prices continue to rise. Some time ago, many manufacturers' product prices were raised due to the increase in tire prices.

However, in the complicated market, some trends are more obvious. At the 2011 Shanghai Auto Show, many heavy-duty trucks showed a trend of lightweighting in design and materials. Lightweighting is becoming a trend in the heavy truck market. According to the “Regulations on the Protection of Highway Safety” that will be implemented on July 1, 2011, the vehicle transportation license will be revoked by the road transport management agency for a freight vehicle that has been illegally transported more than three times within one year; For a freight vehicle driver who has transported more than three times, the road transport management agency shall order him to stop engaging in commercial transport; if the road transport enterprise exceeds 10% of the total number of freight vehicles in the unit within one year, the road transport management agency Order road transport companies to suspend business for rectification. Accordingly, in many places, stricter toll-by-weight measures have been implemented to curb the demand for new vehicles. At that time, if the policy is strictly enforced, it will directly lead to the switching of models in the heavy truck market. Vehicles in the more rigorous regions will be sold to regions where lax execution is not implemented, and new vehicles will certainly undergo qualitative changes, ie further lightening.

Specific to the lightening work of Beiben, it is understood that the Bei Ben girder uses E500 high-strength materials, variable cross-section, partial composite structure, and a weight reduction of 100 kilograms. The disconnected balance suspension matches the first 3 after 4 fewer leaf springs, ensuring a load-carrying capacity and a weight reduction of 300 kg. The front disc rear hub is used in the braking system to provide better heat dissipation, better braking performance and lighter weight. The matching of aluminum alloy wheels and aluminum alloy cylinders further reduces the vehicle weight by 100 kg.

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