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By overweighting the western market, China National Heavy Duty Truck aims to strengthen the market in the fourth quarter and do a good job in the end of the year.
After a short-term downturn this year, the heavy-duty truck market quickly rebounded and stabilized. The demand from the third quarter to the fourth quarter has been even stronger. Therefore, the manufacturers have retracted the conservative forecast at the beginning of the year and raised the target; while competing for the central and eastern markets, the western market The good growth, but also allows manufacturers to increase the development efforts.
On November 8, CNHTC, a leader in the heavy-duty vehicle market, held a "Hundred Days Harvesting" promotion event in Lanzhou to step up efforts to develop the market in the western region to ensure the completion of 125,000 vehicles this year.
“The speed and strength of the western economic development are narrowing the gap with the east. Northwest development is the key point of the future national economic strategy. We must speed up the development of these markets.†Yu Youde, deputy general manager of China National Heavy Duty Truck at the promotion conference to the northwest The confidence of the regional heavy truck market is full of confidence.
According to analysis by virtue of Germany, Lanzhou and other northwest regions, China National Heavy Duty Truck Engineering Dump Truck, despite maintaining the same market share as the national market, has an overall market advantage that is not as obvious as Dongfeng and other traditional advantages in the northwest region. Enterprises, to this end, China's heavy truck must have greater market efforts.
Make up for the lack of the west
Actually, China National Heavy Duty Truck’s “Hundred Days Harvesting†Lanzhou promotion is actually the second stage. The first stage has been started since September, and CNHTC intends to pass it to the end of the 100 days to the end of the year. The short-term harvesting operations in Gansu, Xinjiang, Qinghai, and Ningxia Western markets strengthened the market in the fourth quarter and completed the year-end closing work.
However, Sinotruk's emphasis on the northwest and even western markets is not only reflected in this event. According to Wang Dechun, deputy general manager of Sinotruk's sales department, this year's western heavy truck market is even better than the east, and the growth rate is large, exceeding the national level. In addition to vigorously carrying out infrastructure construction, the western region has gradually discovered more mineral resources, and the west is also a national energy resource. The imbalance of resources in the eastern and western regions has led to a dramatic increase in logistics in the western region.
“In the future, the development of the truck market in the western region will be longer than other markets in the country, and Sinotruk must not miss this opportunity.†Wang Dechun expects that he will use his advantage in market segments to make up for the western market and make China heavy. The advantages of steam are reflected.
In the west, especially in the northwest market, Dongfeng trucks have traditional advantages. Since the beginning of this year, the western heavy truck market has grown faster than the entire country, and it is the fastest growing region, making manufacturers more concerned than ever before. Sinotruk is also on the west. Give unprecedented attention.
It is reported that in addition to the engineering dump truck in the northwestern market, the product of China National Heavy Duty Truck still maintains its market share. The tractors, highway trucks and other heavy demand products are lagging behind Dongfeng and liberated, with the exception of historical and geographical reasons. Later on, China National Heavy Duty Truck had insufficient investment in the past and some negligence was also the main reason.
According to Jiao Zhongping, general manager of sales department of China National Heavy Duty Trucks Commercial Vehicle Co., Ltd., it will use the finest product category, based on the Western market's demand for low weight, reduce its weight on the product, optimize in all aspects, and realize the vehicle and self-weight reduction to user acceptance. degree.
"'High-speed fuel economy and light weight' is a heavy truck consumption trend. China Heavy Duty Truck has developed a number of classic dump trucks, occupying 38% of the national market, but the western region's product demand is more detailed and more diversified," Wang Dechun said. , Sinotruk's large segmented product is an advantage, with nine categories, more than 2,000 varieties, and more than 4,500 models. However, in the western region, it is necessary to carry out detailed marketing according to the conditions, regions, and engineering operating conditions. .
Expected 140,000 next year
Due to the financial crisis, this year's heavy-duty truck manufacturers were once very conservative about the market prospects. At the beginning of this year, Sinotruk also expects that this year's sales will only be no less than 112,000 units last year, but exceeded 107,000 in October. In this regard, Yu Youde expects that the heavy-duty truck market will reach 600,000 units this year, and the heavy-duty truck market will return to high growth, which will enable FAW, Dongfeng, Futian Auman and other manufacturers to raise their market goals. China National Heavy Duty Truck will also raise its target to 125,000 vehicles.
As for next year, Yu Youde's analysis will not increase the total amount, and it will be slightly better than this year. China National Heavy Duty Truck Co., Ltd. has signed a comprehensive cooperation agreement with Germany, and has greatly promoted its own strength. He predicted that China's heavy truck sales will be around 140,000 next year.
Of course, the greater confidence of China National Heavy Duty Truck comes from the country’s macroeconomic policy for the heavy truck industry. Yu Youde believes that China's infrastructure construction is still in its infancy. 4 trillion investment is only the first year this year. It is expected that projects will be rolled out significantly next year and the next year, and the heavy truck market should still be optimistic.
While expanding national market development, China Sinotruk and Mann’s cooperation projects have gradually begun to gain support from long-term international advanced heavy truck technologies, including a comprehensive cooperation model including vehicles, engines, components, technology, and management. It is highly recognized that China National Heavy Duty Truck is more emboldened in the future.
Yu Youde told reporters that at present, Mann has sent three directors to enter China National Heavy Duty Truck. Next year, China National Heavy Duty Truck will launch a product that will assemble Mann Engine.
Including engines, gearboxes and bridges, while forming their own complete industrial chain, they are assisted. Yu Youde believes that Sinotruk's core competitiveness and independent research and development capabilities are rapidly closing the gap with the international community.