The Michelin tires that have gone through centuries are constantly evolving in the course of history. In 2017, they again "turned their feet" and entered people's lives in a more intimate manner.

At the beginning of the new year, Michelin's China headquarters held a "All the way to New" day event, which fully demonstrated Michelin's new brand image and interpreted the "customer-centric" theme as a new look.

New Michelin tire image New Michelin tire image

Mr. Michelin tires appeared in the building with the “New IN Elephant”, whether it was a unique tire-shaped arch door, a flag on the road, a fun-filled elevator door sticker or a Michelin brand new logo. Michelin tires are presented to you in a more intuitive way "to meet" Mr Michelin tires in the most interesting "company" way.

New Michelin tire image New Michelin tire image

In the future, Michelin will continue to develop and innovate, and the road ahead will be absolutely wonderful! Leading the way forward, Michelin will speak in action!

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