The second quarter of 2017 sales of SUV complaints ranked higher than the sales

According to the national automobile production and sales data provided by the CCC, the sales of domestic SUVs (excluding imported cars) in the second quarter of 2017 reached 2.157 million, which was more than 500,000 units more than that of compact cars. According to data from the leading domestic defective automobile product information and car owner quality complaint information collection platform car quality network, the total domestic SUV complaints in the second quarter were 4289 cases, which exceeded the compact car for the first time in the quarter, in which the complaints of the independent brand car models. Exceeded the joint venture brand.

The number of complaints and sales of SUVs ranked first in the second quarter

The data shows that in the second quarter, sales of SUVs (excluding imported cars) not only ranked first, but also the only one with sales of more than 2 million vehicles in the quarter, and also proved the fact that the domestic SUV market is still hot. From the perspective of market segments, the compact SUV is still the main selling model in the market, with an average sales volume of more than one million per quarter.

As shown in the above figure, the overall complaint volume of SUVs in the second quarter was also the most concentrated. Although there was a slight decrease compared with the first quarter, in the quarterly statistics of car quality network, the first time the complaints of SUV were higher than that of compact cars. , This is a map of the authenticity of the current auto market quality word of mouth, although there is a little lag, it is worth a lot of car prices.

Sales volume decreased more than the amount of complaints over the same period

From the quarterly sales changes in the past year, the SUV, like other models, experienced a periodic decline in quarterly sales and was more or less affected by the off-season sales factor. According to the data, sales of SUVs (excluding imported vehicles) in the second quarter fell by 9.7% from the first quarter, which was a slowdown compared with the 20.8% drop in the first quarter.

Judging from the quarterly volume of complaints, the overall number of complaints in the second quarter of SUV models was 4289, a decrease of less than 1% from the first quarter, and the complaints were basically flat. In contrast, the sales volume of SUVs (excluding imported vehicles) during the same period was significantly lower than the change in complaints.

A total of 41 hot-selling SUV complaint sales ratios are better than their average

As the leading defect vehicle product information and vehicle owner quality complaints information collection platform in China, Car Quality Network adopts the “Complaints Sales Ratio” evaluation system to analyze the second quarter SUV products. In addition to imported models, there were a total of 168 SUVs with sales data support in the second quarter. In order to ensure the accuracy of the data, the vehicle quality network only counted the first complaint cases of these 168 models, and finally calculated that the average sales volume of the SUV in the second quarter was 12.3.

According to calculations, the average sales volume of SUVs in the second quarter was 12,200 units (average monthly sales of 4,084 units). Among the 168 models, sales of 51 models surpassed this average, becoming the second-quarter hot SUV models. Among the 41 models, the complaint sales volume was better than the 12.3 per-unit average of the same class. The hot-selling SUVs have a good foundation of quality reputation. The sales performance of these hot-selling models has been compared as follows:

As shown in the figure, the 41 SUV models listed in the second quarter of 2017 are better than the average 13.3 percent of all models in the same period, so the product quality stability is not only better than that of the domestic same model, but also belongs to the domestic passenger car market. The leader. The data show that the second quarter sales of SUV complaints are listed sooner than the top three models. It can be described as a good start, but taking into account the short time to market, the quality of the product still need to see the performance of the latter. In addition, BMW X1, Prado and other models are relatively stable performance, and some autonomous SUV complaint sales in the second quarter is also worth noting.

Judging from the proportion of each country, the self-owned brands ranked the most in the second quarter, with a total of 19 models accounting for 46%, and half of the top ten autonomous models. It can be seen that the quality reputation of independent models in the SUV market is gradually gaining recognition from the market. Japanese brands accounted for the second place in the list, but only 1 seat in the top 10 list. In addition, in the second quarter of 2017, the sales volume of SUV complaints was higher than that of the TOP10. The performance of the German brand was remarkable, with a total of three models entering the top ten. However, the second quarter of the law, Korean and European models have no models, the overall performance is regrettable.

Summary: From the second quarter of 2017 complaint sales ratio data, in the SUV market, some of the self-owned brand models are very eye-catching. It can be seen that although the self-owned brand is involved in the product later, its product reliability does not lose to the joint venture brand and is worthy of consumers' trust.