Woodworking Machine Tool Development Should Strengthen Brand Construction

According to statistics, in the first nine months of 2012, the total import and export of woodworking trade in China was 1.18 billion U.S. dollars, which was a downward trend compared with the same period of last year, of which exports were 705 million U.S. dollars, down 8.27% year-on-year. There is still a gap between the level of China's woodworking machine tools and the world's advanced level. To promote the healthy development of the industry, enterprises must be honest and self-discipline, and strengthen brand building.

Ma Qisheng, vice president of the China Forestry Machinery Association, said that after the fourth quarter of 2008, the development of the woodworking machine tool industry in China was experiencing unprecedented difficulties due to the impact of the international financial crisis. In the context of the financial crisis, sales revenue from the woodworking machine tool industry in China has been embarrassing for two consecutive years, and exports have seen negative growth.

Domestic equipment gradually emerged
As labor costs in the country have risen steadily and traditional manufacturing industries are facing increasingly severe labor shortages, equipment is becoming more and more important for furniture manufacturers. How to reduce the number of laborers and how to increase the output of the individual workers has become a key issue for woodworking machine tool manufacturers.

The Lunjiao area in Guangdong gathered a large number of woodworking machine tools companies and spontaneously organized and organized the Lunjiao Woodworking Machines Chamber of Commerce. As the president of the Chamber of Commerce, We Peili Machinery Chairman He Peiyi saw manufacturing companies in the process of industrial upgrading and transformation of the current round. The urgent need for automated woodworking equipment and the development and development of CNC, industrial control, and network automation equipment.

In the new era, woodworking equipment is no longer simply a single device to complete simple processes such as drilling, blanking, and sawing. Traditional mechanical equipment can only be used in some standard process steps to save labor and save time. He Peixi said : If you look at home appliances, electronics, and communications equipment manufacturing plants, they will find that their manufacturing equipment is much more advanced than furniture in terms of automation and intelligence, especially in the automotive manufacturing field, which can be said to represent the top level of mechanical automation. It is precisely because of the influence of these industries that we have intensified the development of new types of woodworking equipment. Through numerical control, industrial control, and currently more advanced network automation controls, we have made engraving, drilling, and cutting more precise. More special-shaped wood processing, to better meet the needs of manufacturers of personalized production.

Although there are still some domestic manufacturers prefer to choose foreign imported equipment, domestic equipment is also slightly inferior to foreign in processing accuracy, and some high-end mechanical automation technology still has a strict technical monopoly on China, but the current Woodworking machine tools are undoubtedly constantly upgraded.

Compared with imported equipment, He Peixi said that domestic equipment has several advantages over foreign countries: First, in terms of prices, Chinese equipment is superior to foreign ones in terms of freight and manufacturing costs, and is more easily accepted by a wider range of manufacturing companies; Secondly, in terms of maintenance and repair, the domestic company basically carries out post-repair maintenance free of charge, and can make rapid response, saving valuable production time for the factory; In addition, more and more automation equipments need to rely on technical support such as overall upgrades in the later period, single In this regard, the cost of upgrading abroad is quite high. Because of the differences in the region, manufacturing environment, etc., the inconvenience caused by the use of foreign equipment in the factory does not necessarily apply to all domestic manufacturing companies. Domestic equipment suppliers are closer to the market and understand the factory's usage habits and real needs. Can better provide equipment and related services.

Actively expand the European market

In 2007, the import and export of woodworking machine tools in China reached a historical high. Before 2008, the woodworking trade in China had a deficit, but after 2008, a surplus began to appear. With the recovery of the industry, there was a trade deficit again in 2011.

With the strong recovery of China's woodworking machine trade, Chinese companies are actively exploring the European market. Hanover International Forestry Woodworking Fair, one of the international professional trade fairs, will be held in Hanover Exhibition Center from May 6th to May 10th this year. China has become one of the top 10 participating nations in the International Forestry Woodworking Fair.

Ma Qisheng said that there is still a gap between the level of woodworking machine tools in China and the world's advanced level. To promote the healthy development of the industry, companies must be honest and self-discipline, and strengthen brand building.

In the international market, China's woodworking machine tool industry is extremely competitive. China's mid-range products have little difference with international woodworking machines in terms of geometric accuracy, product appearance, product structure performance, and noise indicators, but the price is only a fraction of them.