Interview with General Manager Zhang Hua

At the 10th International Auto Show on August 30th, more brands were exhibited and more new cars were listed than in previous years. Like Skoda at this auto show, it brought us two new imported cars, namely Skoda. Sharp Travel Edition, the first SUV yeti, the new car's display also attracted a considerable number of consumers. Today we celebrated the invitation to open a new 4S store this year—Mr. Zhang Hua, general manager of China Express Boda Skoda, to receive an exclusive interview with the Auto Network to discuss what benefits Skoda has brought to our consumers.

Easy car network: Zhang, hello! For this year's Chengdu auto show, do you think there is any difference or better improvement than the previous auto show?

Zhang Hua: Speaking of the auto show, I participated in no less than ten times. I used to be in the old Shawan Exhibition. I think the current venue environment is more spacious and has a certain degree of improvement in the booth decoration. If compared with last year, I think this year is not much different from last year. Sales momentum is still fierce, and we also see increasing spending power. High-end cars such as Mercedes-Benz, Audi, and BMW sell very well. For example, our group has Audi 4S stores, five brands participating, not the middle brand in the lead, even our FAW-Volkswagen brand did not PK over Audi, resulting in high-end car Audi this time sold very well.

Easy Net: What is the sales target during the Skoda Auto Show this year? How is the current situation?

Zhang Hua: The other brands of the Skoda brand are relatively introverted. In order to relieve our pressure, the mainframe factory has a low target of 1,500 units this year. Selling a car is not just about selling a car. It is also the beginning of a service. Therefore, our target for this year is not high. Even if the OEMs loosen us, but from the dealers we still attach great importance to this auto show, to get enough orders, in September and October to be able to deliver, but also to lay a certain amount of sales for the fourth quarter of next year Basically, we started preparing for this auto show very early. To participate in this auto show early, our auto show execution manuals are all one inch thick and all employees must learn and become familiar with it. Today is the 5th day of the auto show. Our goal has already reached half and we have already completed 70%. So we are very confident in this year's target quantity. We have experienced the auto show in the past few days and we will be in the strategy for the remaining 5 days. Make some adjustments, invite the recent potential guests to our 4S shop, and then promote the transaction.

Yi car network: We know that at this auto show, not only Skoda's entire family debut, Skoda added new divers, respectively Skoda Hao Rui travel version and yeti, please introduce the next two models, thank you.

Zhang Hua: When it comes to yeti's Chinese name “Ye Di”, it may not be everyone’s understanding. In fact, it is “wild overbearing, SUV's imperial car”. In terms of literal meaning, it is also Skoda's first SUV. We attach great importance to the sales of the entire brand. We are also full of expectations for this car. Domestic Ye Di is expected to be listed in November and is currently accepting orders. The price of imported cars ranges from 29.3 to 33.28 million yuan. At present, we do not know the prices of domestic models, but we are very much looking forward to the manufacturers' pricing. The introduction of Hao Rui Travel Edition has enriched the Skoda product line and will not yet be made domestically. In addition to the above two new models, we have 14 other models of Octavia. Since Skoda was listed in 2007, Octavia has always been Skoda’s best-selling model. In July and August, Octavia’s new and old models switched. We focused our attention on the 14 models of Octavia. The price policies of 14 models and 13 models are similar, but the model has been upgraded. There is also a certain margin of discount, which is more cost-effective than the 13 models of Octavia. The other is the Guangzhou-listed flagship model of the new Skoda, which was launched in Guangzhou in early August. This model has a relatively large upgrade from the appearance and comfort of the car. This time it was also shown at the auto show site. Finally, there is Hao Rui listed in April this year, the pre-production capacity is not very high, but the production capacity will be released in the second half, Hao Rui for the family car, although it is A0-class models, but from the security configuration, appearance size and appearance For the customer, it is relatively attractive, so we got a lot of sharp orders at the auto show.

Yiyun.com: We know that the SUV market has been very enthusiastic in the past year. Various brands are updating their SUV models. What advantages or competitive advantages does it have as Skoda's first SUV yet?

Zhang Hua: The name “yeti” translates to the Himalayan snowman. Such a name is to make the consumer’s off-road performance and handling performance. From the appearance of the SUV, it may not be as exaggerated and atmospheric as everyone can imagine. The body is very good in terms of handling and off-road performance. Of course, performance is needed to test drive to know, so we prepared for the consumer to test drive to experience. German cars can not look at the appearance alone, the best way is to take a deep test ride, so I hope that consumers can come to the store to feel the next car.

Easy Net: What do you think of the three brothers Santana, Jetta and Hao Rui from the same platform?

Zhang Hua: From the perspective of Skoda dealers, I personally think that Rui Rui's price/performance ratio will be higher. In terms of two aspects, the first three models are compared together, and you will find that the Hao Rui configuration is more abundant. In the price, Hao Rui is more affordable among the three models, so it is clear that Hao Rui is more competitive. Advantage. In fact, I have been working at Volkswagen for more than 10 years before Skoda. I am very confident about the quality of the German model. As one of the three brothers of the Volkswagen, Rui Rui is also our key model for the first car purchase. For consumers, Hao Rui is a very good choice, and from the perspective of the owners of Skoda, they actually understand the car, not flashy, just the appearance of the stay. Because Skoda's good quality has brought us a very good reputation. Now our products are constantly improving. From 2007 onwards, we have established ourselves with a Mingrui. By now we have the Jing Rui, Hao Rui, Hao Rui, Supai, and all imported Hao Rui Wagons. We will also follow in November. Skoda's first SUV will be welcomed, so I think our future path should go better.

Easy car network: In the second half, what models will be your main trolley type?

Zhang Hua: The focus of the second half of this year on the speed of sending, speed school just listed, the current supply is in short supply, for dealers we may need to volume, speed delivery is very good, but we do not have too many cars. Therefore, the main tasks are the Mingrui and Hao Rui above, especially Hao Rui, for the first time a family purchases a car, the low-end configuration of the 80,000-dollar car is 100,000 yuan after the arrival of the family. This is the first choice for family car purchases. It is a new car that was launched in April this year, but I am very confident and the problem of production capacity has also been resolved. Customers can also purchase cars faster.

Easy car network: Will the current auto show, Skoda models have any preferential policies for everyone?

Zhang Hua: Participating in this international auto show factory is fully prepared. With the purchase of Skoda, all the models of the company can enjoy a three-year, zero-interest rate of interest for loan-purchase purchases. Whether it is a full-rate or loan-purchasing customer, we also offer three-year insurance. In addition, the price of each car also has a corresponding cash discount, such as the speed of the listing, the highest cash discount to 30,000 yuan Hao Rui, Hao Rui has a price discount of 6,000 yuan. To participate in this auto show, we are not only in the auto show scene. We have prepared VIP booths for all consumers who purchase any of the brands of the Express Group at venues 5 and 6, which are located on the second floor of Hall 5 and provide beautiful views for car buyers. The environment and delicious coffee breaks allow customers to have a pleasant shopping experience.

Easycar.com: As a new store, what are the advantages of Express Skoda in comparison with other similar brands?

Zhang Hua: As the new store opened in July of this year, the first Skoda flagship store in the southwest, we are located at Jinke South Road of Yangxi Line. It can be said that it is the gold corridor of Yangxi Automobile. In terms of hardware facilities, our entire repair shop has six floors and 72 stations. Regardless of mid-range brands or high-end brands, our philosophy is that regardless of the hardware or facilities, equipment is configured according to high-end, in the Skoda dealer system. It's very good. We started as a service provider. We were the first repair shop in 86 years. Our experience in service is close to 30 years, so the strength of the technical team is very strong. Consumers come to us and can see that we are reliable. Hardware facilities, relaxed and comfortable environment; Skoda's possession volume has increased over the past few years, sometimes customers need more time to do maintenance and maintenance, and our six-story maintenance room can completely solve such problems. The service concept of Express is “Transport, Care, and Everywhere.” In the long run, from the moment the customer buys a car, we have formed a bond with the customer for at least three years. After that, there will be a lot of follow-up car and maintenance needs. When any one of our customers arrives, we have a 1,000-yuan gift package directly delivered to Skoda owners, and we have a half-price concession for different maintenance items every month, as long as you are At different times, we all have corresponding service promotions for everyone, allowing consumers to enjoy better services.

Yi car network: Today, I am very grateful to Zhang for taking the time to accept our interview. Finally, please say a few words to our car users.

Zhang Hua: We hope to have a more sincere service attitude and more concessions in the future so that Chengdu City consumers can enjoy the service concept of “Caring, Caring, and Being everywhere”. I hope everyone will have time to visit our store. Walk more, thank you.