The construction machinery industry spends more and more

This year, concrete machinery has performed brilliantly and once again exceeded expectations. Until April, the demand for products still exceeds supply. Judging from the monitoring of enterprise ECC, the current equipment usage rate is over 90%. In the recent regional survey on Sany Heavy Industry, we also learned that the demand in the central and western regions was particularly strong. In January-March, Xinjiang's concrete machinery had reached its sales for the whole year last year. Jiangxi had reached sales for the whole year from January to April, and the price of concrete was also Showing upward trend. Pumps, which have a large amount of value but increase labor efficiency, have seen strong growth in recent years. The proportion of sales in concrete products has also increased substantially, which is a representative of product upgrades. The two leading industry giants, Sany Heavy Industry and Zoomlion, accounted for 75%-80% of the market share, so the competitive landscape is relatively stable. XCMG produced about 500 pump trucks last year, but it is also good, but due to the strong demand and supply changes Not great.

Excavators are the highlight of this year, and they have also led to discussions about the rapid expansion of production capacity. Excavator operation flexibility is widely used in urban construction and new rural construction. From a global perspective, it is also the largest market for construction machinery products. In 2011, we are particularly optimistic about two reasons:

(1) This year's small digging sales are related to the “Guidelines for Implementing Agricultural Machinery Purchase Subsidy in 2011”. The construction machinery products included in the farmland basic construction machinery include: agricultural excavators and graders with a bucket capacity of less than 0.4 cubic meters. Dredging machine, the amount of subsidies ranging from region to model, excavator subsidies in 2-5 yuan / Taiwan.

(2) Japan's post-earthquake reconstruction will increase the demand for second-hand excavators. It is expected that the import of second-hand excavators will be greatly reduced and that 40,000 units will be vacated. Therefore, under the optimistic view of the demand for excavators, for the past two years, the excavator's capacity expansion is too fast and the payment terms have declined. We believe this is the painful stage that leading domestic brands must undergo and the outlook is still promising. We are most optimistic about the market share of Sany excavators.

The anticipation of changes in the competitive landscape of the automotive crane industry has led to increased competition in the industry. With Sany Heavy Industry and Liugong cranes producing more than 5,000 units, the market cake will likely be re-divided. Enterprises are constantly adjusting their operating strategies. Zoomlion has reduced the price of some cranes this year. The 250,000-ton truck crane has fallen by about 20,000 yuan, and there are 5% (margin) + 5% (down payment) preferential payment terms. The demand for cranes mainly comes from industries such as petrochemicals, metallurgy, nuclear power, and high-speed rail construction. It is expected that the slowdown in the start of high-speed railways may have a negative impact on the demand for truck cranes. In addition, the strong sales of China United Towers, indicating that real estate investment is not so pessimistic, let alone the construction of affordable housing will ease the pressure of government regulation, good! q The rental rate of construction machinery and equipment has a slight downward trend.

With the increase of equipment inventory, the return on investment of construction machinery and equipment in China has been declining for a long time. Some recent adjustments to sales strategies have reduced the payment conditions, attracting a large number of low-quality customers to enter the market; in addition, the construction mechanization rate has increased. Increased, the working time of a single device is relatively reduced.