US Commercial Printing Shipments Increased from Last Year in March 2011

OnTheyThink, a well-known printing and publishing industry online media company, released the “North American Monthly Print Shipments” report on Friday.

The report shows that in March 2011, US commercial printing shipments reached US$7.7 billion, an increase of US$270 million over the same period of 2010, an increase of 3.6%. Taking into account the inflation coefficient, this increase is roughly 0.9%. “March is the month with the largest volume of commercial printing shipments,” explains Dr. Joe Webb, head of the Whattheythink Center for Economic Research. “The traditional industrial season is usually very strong in September, October and November, but it is all in 2007. Year-on-year changes occurred as more and more retailers turned to their holiday promotional advertisements and other media, and now March has become a barometer of the rest of the year.

Dr. Webb continued to emphasize that the increase in shipments during this period should be seen as a short-term respite in the industry and is a preparation for major changes in communications technology in the future. "Some of the overall economic indicators soften, such as the first quarter GDP growth was only 1.8%, other measures are also weakening. Commercial printing companies need to constantly adjust their business to adapt to the technological changes coming later this year, and another possibility During the period of economic contraction, Dr. Webb believes that there will be a large number of tablet computer products introduced in the fall, and their advantages such as convenience will expand the acceptance of consumers and the workplace.” “To print people, it is necessary for them to act decisively.” One year."