Cyclical bottom and Toyota's "restoration"

Because the new seventh-generation Camry was reloaded today, many people are concerned: When will Toyota "restore"?

Including Toyota itself, but also including competitors. For those who are familiar with Camry’s importance to Toyota and are familiar with the auto industry, Toyota recovery is not a problem. It only takes time.

Since its first major loss in 2008, Toyota Motor has entered a period of cyclical adjustment around the world.

Looking through the data, Toyota Global's loss from 2008 (net profit loss of 436.9 billion yen) to 2009 turnaround (net profit recovery to 209.5 billion yen), and continued profitability in 2010 (net profit continued to grow 408.2 billion yen. From a book perspective, Toyota seems to have long walked out of the shadow of losses.

In fact, at least for the moment, at least in China, Toyota Motor is still at the bottom of this cyclical adjustment.

In the past few years that continued in 2008, Toyota Motor Corporation is still under multiple pressures such as the decline in product reliability, the decline in some auto sales, and the increasing ageing of consumer groups. In China, the world's largest and not very mature consumer market, in recent years, Toyota Motor has not actually had many strong heavyweight new cars in China.

It can even be understood that the past few years were the period when Toyota Motor was the most "backed" in China. Continually questioning the reliability of quality, customer complaints from time to time, and lack of strong reversal of new cars have plagued Lexus, FAW Toyota and Guangzhou Auto Toyota. As the grandson of the founder of Toyota Motors, "Little Toyota" Toyota Akio has steered Toyota's ship for more than three years. In this turbulent three-year period, Akio Toyoda has been supporting at almost every meeting of Toyota Motor China. In every stage of his visit to China, Akio Toyoda always maintains a firm and dignified expression.

There are very few actual heavy words flowing out. Toyoda has always seemed to deliberately maintain the courtesy and courtesy of the Japanese. Until October 22, there is such a detail.

On the same day, Toyoda President Tomoyuki Toyoda and his team appeared in Changshu, Jiangsu Province. This is a county-level city in the southeast of Jiangsu Province. It is not known to the outside world on the Chinese auto map. On the day of the foreign speech, when Mr. Toyoda finished the brief speech, he spoke clearly in Chinese as "China's most important."

Obviously, this is what Toyota Akio has deliberately practiced.

"China's most important", Mr. Toyoda is definitely not free to talk about, after re-sorting the strategy in China, this originally the world's largest car giant is completing a difficult "turn." In this wave of cyclical adjustments, Toyota Motors may embark on a new curve from the start of the release of the seventh-generation Camry in the fist, which will be the key to Toyota Motor's retaliatory rise in the coming days. several years.

For Toyota's "recovery," the author himself did not have much objection. For the seventh generation of the new Camry released a series of three models in one breath, the Camry from a split into a vehicle matrix matrix can be seen, Toyota is coming. Almost few people are not optimistic about the Camry who once created the myth of sales of Chinese mid- to high-class cars. Even if it is at the bottom of the periodic adjustment of Toyota Motor, the "king" of the global mid-level and high-class sedan market will trigger the entire car every time it debuts. A huge earthquake in the market.

In this regard, I just want to say that for the sake of competing products, be alert to Toyota's "recovery", including Toyota itself!