"Flat and Positive" Yuchai's New Trend of Guangdong Heavy Trucks in Gold Power

"After the listing of the golden power, the three words, 'Flat', will be assigned when the user comes to buy a car," said more than one dealer.

The golden power is Yuchai's custom engine for the Dongfeng Liuqi Longzhong heavy truck. The fuselage is amber gold, which is obviously different from the previous products. The reason why the gold power is "flat", in the Cantonese dialect, "ping" means "adding quantity without price increase, the price of the technology is not much different after the promotion of technological content"; "靓" is the dazzling appearance of gold; " Positive "is the Yuchai engine, as always, to force!

Yufeng Dongfeng will be equipped with Yuchai power

Tailor made more eye-catching

What did you think about amber gold?

"Apple mobile phones have local gold and rose gold, which are sought after by many people. It is because of their good looks and because of their unique sense of dignity. The tailored golden power gives the user a more valued and caring feeling." Peng Liqun, manager of Longsheng Automobile Sales and Service Co., Ltd., said.

For the just-listed gold power, Peng Liqun did not spend too much effort to publicity: "Because users who buy Liuzhou Longchang know that most of Liuzhou Gas is equipped with Yuchai Engine, many users are rushing to Yuchai." Of course, gold After the power market, users see the golden engine is still very novel. When they heard that this was Yuchai's tailor-made engine for Liuzhou, they all said: "This looks pretty."

The Shenzhen Xinxinfa Automobile Trading Co., Ltd., which is the main selling port tractor, has a deep understanding of the needs of the port tractor users. “The golden power color is dazzling, eye-catching and symbolic of wealth, which is loved by users. But truck users are not only concerned with good or bad looking, they are more concerned about practicality and impracticality. The gold-driven amber gold is not only convenient for checking whether there is oil leakage, but also It is not old, it is very suitable for long-term wind and sunshine of the port car." Xinxin hair marketing manager Chen Juntao said.

Tailored to fit

For the sake of users, making gold power - local gold in the engine, leading the new trend. "Truck configuration is complex. Different parameters will lead to different operating results. Therefore, the vehicle is tailored." Jiang Mingsheng, deputy general manager of Guangdong Automobile Sales Co., Ltd. of Liuzhou Automobile Sales Co., Ltd., said: "The Yuchai has created the golden power for Liuzhou Automobile to take the lead. The concept of “tailor-made.” This made the products of both parties have more prominent selling points on the basis of high market acceptance.”

Since 2013, Liuzhou Automobile has maintained the top market share in Guangdong, and the establishment of word of mouth has not been a success. “We have done a lot of things for our users before we got such approval.” Jiang Mingsheng said: “Joining with Yuchai to explore roads and heavy-duty 'private customization' is an important step in digging market demand.”

Yuchai teamed with Liuzhou Automobile after more than 5 years of road tests and road spectrum collection of various road conditions, and personalized optimization and calibration for the characteristics of different trucks of Long Long trucks, so that the engine can be better played. From a performance point of view, the custom engine and Chonglong heavy truck are perfectly integrated to achieve overall improvement in vehicle power, economy, and operation stability. In terms of quality, custom engine parts are specified using high-quality suppliers, and reliability is greatly improved, achieving exclusive Quality assurance, pipeline finishing, layout according to higher standards, more convenient maintenance.

"For example, under the condition that the power is constant and the distance is constant, the average fuel consumption per 100 kilometers of gold is reduced by 1.5 liters," Peng Liqun said.

Tailored to better-selling

Despite the downturn in the market, despite the difficulty of doing business, good products will never be buried.

Most of Liuzhou's products sold by Ji Longsheng match Yuchai's gold power. “We have been selling gold power for only 2 months and already have more than 100 units of performance. This is still the result achieved in the market downturn.” Peng Liqun said: “The gold power customers have customs supervision, courier companies, and daily necessities transportation. The company, etc.. Will match the gold power of the steam-powered high-speed, high-cost, especially favored by users."

In Xinxinfa, gold power sales have also reached more than 100 units. Chen Juntao said that at Yantian Port in Shenzhen, Yuchai’s engine share is as high as 60% to 70%.

These are not examples. “This year, Yuchai's sales in Shenzhen increased by 20% year-on-year.” Wu Yuping, marketing manager of Yuchai’s Shenzhen office, said that in the golden power product line, there are more 4E, 6J and 6L models, including 4E. 6J is mostly used on trucks, and 6J and 6L are used on port vehicles.

Thanks to the deep digging of market demand, Liu Automobile has also gained a lot in the Guangdong market. “This year, the Guangdong market is down 8%, and Liuqi is up 20%. Sales volume ranks first. From January to September, Liuzhou has sold more than 6,300 vehicles in Guangdong, of which, the gold power has been more than 1,000.” Jiang Mingsheng said.

In the fourth quarter, the eight dealers of Liuzhou Automobile in the Pearl River Delta have already held four promotion meetings. With the in-depth product promotion, Yuchai’s “Golden Power” will be with Liuzhou, leading the Guangdong heavy truck market. new fashion.

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