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This is a lighting forum. A Central Party School scholar’s ​​speech on urbanization has raised the spirit of the owner of the lighting company. A business owner who had been careless before took up the pen and began to listen carefully. Central policy is very important. He told reporters.
Following the liquor, potted flowers, catering and performance industries, the lamps have become another industry in the central festival. At the time when the Central Office and the State Council banned the opening of new buildings in various places, many lighting industry officials admitted in an interview with this reporter that many government orders have been lost.
Some companies are trying to get rid of government dependence by expanding emerging markets such as South America. Some people in the industry are counting on policies and countermeasures. A person from a building decoration association said that the building can not be built but can be renovated. A building can be renovated about ten times. This is also an opportunity for the lighting industry.
Darkness Chen Cang still has the weakest business in July and August last year, and can also achieve three or four hundred thousand yuan (turnover) every month. This year will not work. Yan Songsheng, the head of a lighting company from Changzhou, Jiangsu, shook his head as he sighed.
At the China Light Industry Summit held recently in the ancient town of Zhongshan, Guangdong, similar complaints were not rare. In the forum of the day, a lighting manufacturer from Jiangsu told this reporter that according to her understanding, 60% of the sales of lighting companies this year are declining, about 20% of enterprises maintain a balance, and only 10% of the company's sales are rising.
A number of lighting industry insiders told this reporter that sales of lighting companies have generally fallen by 20% to 30% this year. The reasons behind this include the overall policy of stopping the new party and government organs and the cold weather in the real estate market.
At the end of July, the Central Committee issued the "Notice on the Party and Government Organs Stopping the Building of New Buildings and Houses and Cleaning Up Office Spaces" (hereinafter referred to as the "Notice"). It is clear that within five years, party and government organs at all levels shall not be newly built in any form or by reason. The building of the hall is strictly controlled for the maintenance and renovation of office buildings, and luxury decoration is strictly forbidden.
Huang Pinhua, general manager of a lighting company in Shenzhen, told this reporter that they had previously focused on government projects, and this year the business from the government fell by more than half. On the one hand, there are no such large-scale events as the Olympic Games and the Asian Games, and on the other hand, they are affected by macroeconomic policies and the economic situation.
The decline in sales is also reflected in logistics to some extent. A businessman who is doing logistics in the ancient town of Zhongshan told this newspaper that the business volume of this year has dropped by about 20%.
The person in charge of a local lighting factory said that compared with home lighting companies, the cooling of the building of the building has a greater impact on the enterprises that mainly operate the commercial lighting business.
A government official from Guangzhou revealed to the reporter that some functional departments of the Guangzhou Municipal Government planned to relocate to the new office building this year. Even the specific moving date has been confirmed, but it was terminated due to the issuance of the Notice.
The government official said that in the process of promoting urban-rural integration, a county town in the middle of the country originally wanted to build a new office building in the new district to drive the land price and supporting development of the new district. The central government also issued the above notice to bid farewell to the new building.
The government said that similarly, the new development of the government office building to promote the development of a certain area, abound in the third- and fourth-tier cities, the above "Notice" changed the situation.
The building can not be newly built but can be renovated. The optimism of the above-mentioned decoration associations is not a case. The person in charge of a lighting factory in Zhongshan Guzhen said that 30% of the company's business comes from government orders, and this year's business is still stable. The person in charge bluntly stated that despite the "Notice", local governments can still make great use of other names. The lighting factory spares no effort in maintaining government relations, so even if the cake gets smaller, they can still get a piece.
This month, Xinhua News Agency and other central media continued to expose the practice of some local governments secretly Chen Cang, saying that some localities and departments to build office space in various names such as the Business Center Comprehensive Business Building Citizen Service Center, in order to evade supervision through approval.
Under the contrarian trend, the lighting manufacturers have shown their way out.
Huang Pinhua said that many of the counterparts who have done the lighting have shifted their focus from government projects to the mass consumer market. The government has limited engineering capacity and is greatly affected by the policy.
Shi Yan, general manager of a lighting company in Shanghai, told this reporter that emerging markets are their secret. The company's export sales accounted for 70% of the total business. This year, it has signed a large order of 100 million yuan with Venezuelan customers. Another government procurement order with similar amount from South Africa has been negotiated successfully. The company's turnover this year rose by 30.
A closer integration of lighting and the home décor industry is also a way out. The person in charge of another Zhongshan Guzhen Lighting Factory said that the future plan is to expand the sales channels into the home store, and the integration of furniture and home appliances is the future direction.
Hua Jingyou, secretary-general of the Electrical Committee of China Building Decoration Association, said that the current output value of lighting industry accounts for 8 of the total value of the home decoration industry, and the output value of the Chinese building decoration industry has grown at a double-digit rate every year for the past decade.
In 2012, the total production value of the town of Zhongshan Guzhen was 9.8 billion yuan. It is worth noting that the total output value of the local lighting industry reached 15.81 billion yuan, accounting for more than 60% of the national market.
In my hometown of Henan, every 10,000 to 20,000 people built a living quarter, and the house rose to the ground. He said that this is an opportunity for the entire building decoration industry, including the lighting industry.
Many traditional lighting companies have turned their attention to the emerging LED industry. At the above-mentioned lighting industry summit, the relevant person in charge of China Lighting Association said that in 2012, the output value of lighting industry in the whole industry was 400 billion yuan, of which one-third was electric light source and two-thirds were lighting. The daily updated Taobao Index of Zhongshan Guzhen (according to the daily operation data of Taobao and Tmall website) shows that the turnover index of LED lamps in the last 30 days increased by 7.9 quarter-on-quarter, compared with the same period of last year, which increased by 247.3. The most purchase of LED lamps The province is Guangdong (accounting for 18.85) and the second is Jiangsu (accounting for 7.86).
Despite this, due to increased competition and increased transparency in the industry, the profit of LED lights is also shrinking. The Ali Index (calculated from the basic data of Alibaba's daily operations) shows that the price of LED lamps has been falling all the way this year, while the supply index has been climbing.
It should not be overlooked that in this industry that still relies heavily on government subsidies, the troubles of growth have already appeared. Last week, some Dongguan LED business leaders told this reporter that the production capacity of this industry has been seriously oversupplied. In the harsh market competition, a large number of enterprises in Dongguan and Shenzhen have closed down. They believe that the reason why the LED industry has come to today, a large part of it is spoiled by excessively favorable policies.