Operation pain gradually shows where the new energy after the run away

Hangzhou is the pilot city for the “10 cities in China” and the pilot city for private subsidies for new energy vehicles. In recent years, the government has actively promoted the development of the electric vehicle industry, and has been committed to promoting the introduction of pure electric vehicles into public transportation, official vehicles, etc., and encouraging private purchases and leasing of pure electric vehicles, thereby promoting the development of new energy automotive industry and practicing “low Carbon environmental protection concept.

Zotye Automobile, as a local automobile company in Zhejiang Province, has two subsidiaries, Newbell Automotive (Hangzhou) Co., Ltd. and Hangzhou Yiwei Co., Ltd. in Hangzhou, and a production base in Hangzhou with an annual output of nearly 100,000 vehicles. Last year, Zotye Automobile made frequent appearances in the field of pure electric vehicles. Behind the attention, we can't help but ask: How much did Zhongtai Electric sell?

The pain in the market operation gradually shows that where the sales of new energy are rushed to go, the sales of the new energy will not go up and the lease will not work. The operation of the Zotye new energy vehicle will gradually show pain. On January 21, 2010, Zotye Motor Co., Ltd. took the form of a “lease test operation”. , began commercial trial operation of Zhongtai 2008EV in Hangzhou, Zhejiang. However, by the end of the year, the number of Zhongtai Electric vehicles that were inquired by the reporter had yet to be leased to more than 30 vehicles. At the beginning, Zotye plans to lease the first batch of 100 vehicles. Obviously, this well-respected "rent-to-buy" model still does not win the recognition of a wide range of consumer groups for Zhongtai Electric Vehicles. Then, as the first company to obtain production and sales licenses from the Ministry of Industry and Information Technology, the first one to go on the road, and the first one to achieve batch trial operation, has it succeeded in winning the race? On July 26 last year, Zhongtai Pure Electric Vehicle EV5008 was sold in a high profile and became China's first pure electric vehicle sold for individual consumers. However, it was confirmed afterwards that this pure electric car was bought by Zotye dealers. After that, there was little news of private purchases.

Chen Qingquan, a well-known expert in the field of electric vehicles known as the "Father of Asian Electric Vehicles," once mentioned that for electric vehicles to develop, there must be "three goods," namely, good products, good infrastructure, and good business models. Although the promotion of new energy vehicles in the country are facing the impact of factors such as infrastructure, sales prices and the majority of consumers are taking a wait-and-see attitude, but in the face of the domestic and foreign auto companies that have announced the introduction of electric cars, the prospects of Zhongtai pure electric vehicles are worrisome.

Hangzhou, as a pilot city for the demonstration and promotion of energy-saving and new energy vehicles, took the lead in encouraging fiscal policies to promote the use of energy-saving and new energy vehicles in public service areas such as public transportation, rental, public service, sanitation, and postal services. Zotye New Energy Vehicles benefited from the government's policy background of actively promoting new energy vehicles and became a purchase model for postal vehicles and taxis. One side is policy support, while the other is market operation. In the face of the outcome of the heavy fire and two heavy fires, where does Zhongtai Automobile go?

After a big thunder, a little rain, and a run-in, the road was a year after Zhongtai Automobile took the lead in starting a new energy vehicle war. Most of the honors we heard about Zhongtai New Energy Vehicles stayed only in the middle of last year. That time. Wu Jianzhong, chairman of Zhongtai Holding Group Co., Ltd., once said: Do what you can do and let the market choose. In one year of market competition, Zotye's new energy vehicles have become “unpredictable” and “obscured” by the “big ambition” of the past. Not to mention the sales figures that are currently in sight, only the industry competition pressures of internal and external troubles have caused Zotye's new energy vehicle development to face major challenges. In Zhejiang alone, news of automobile companies entering the new energy automobile industry has frequently been reported, such as Zhejiang Yongyuan Automobile and ZAP cooperating in the development of new energy vehicle projects, and Hangzhou Dongfeng Yulon will promote the “Na Zhijie” brand new energy vehicles. Successfully escaping can indeed contribute to success; but after a run, whether it can truly succeed depends on its own conditions and actual development. Relying on government support is a booster for the development of enterprises, but relying on government assistance is easy to fall into a passive development situation. After New Energy rushes to run, where is Zhongtai Automobile's road and when can it be thrown away and march forward independently?