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It is an old-fashioned topic for domestic LED companies to enter the overseas market. In the past, many lighting companies have set their sights on some developed countries and regions. In recent years, they have expanded their horizons into emerging markets and even some relatively backward regions. In fact, many lighting companies are aware that countries with poor lighting applications and lower LED penetration are often the best places to “explodeâ€.
First, the Indian market
In the field of lighting equipment, lamps in indoor public places in India are still dominated by fluorescent lamps, and incandescent lamps and tungsten halogen lamps are installed in five-star hotels, restaurants and museums. In some new public facilities, there are only a few applications for LED lights, downlights and wall washers. In recent years, the Indian lighting market has developed rapidly, among which the market for incandescent lamps is basically stable, fluorescent lamps are growing steadily, and LED lighting products are in the ascendant.
After taking office, Indian Prime Minister Modi paid much attention to lighting energy conservation. He hoped to save electricity consumption by promoting LED lighting products. It is planned to reduce lighting power consumption to 13% of national electricity consumption by 2020. According to the Indian Association of Electric Lights and Components Manufacturers, the LED lighting industry in India will reach 213.6 billion rupees in 2020, about 20.5 billion yuan.
With the market demand and policy support, India's LED lighting market potential is expected.
Second, the Thai market
Thailand developed rapidly in the 1990s and became one of the “four tigers in Asiaâ€.
Nowadays, LED lighting tubes are increasingly favored by Thai consumers, as more and more companies join the competition in the LED lighting tube market and the price drops.
In addition, the Thai government department promoted energy conservation and encouraged the use of LED tubes to replace fluorescent tubes, prompting SMEs and some consumers to switch to more LED tubes.
The above various factors are expected to promote the demand for LED lighting tubes in Thailand to increase substantially, and promote the continuous growth of the LED lighting tube market.
Third, the Turkish market
As the government coordinated and increased the use of LED wicks, other LED products began to grow at a high speed in the country.
Due to the government's investment in outdoor lighting replacement, the popularity of LED lighting in Turkey will increase exponentially during the forecast period, replacing traditional halogen and incandescent lamps in rural areas. Moreover, Turkey decided to develop intellectual property rights for LED products and replace LED lights as lighting to reduce energy consumption, which greatly promoted the development of the Turkish LED lighting market.
Fourth, the Vietnamese market
Observing the overall LED lighting market in Vietnam, Vietnam used to consume 200 million traditional light bulbs each year, including traditional tungsten filament bulbs that consume more electricity.
With the increase of LED penetration rate, the traditional lighting market in Vietnam has continued to decline in the past few years, while the LED lighting market has maintained a rising trend. In 2016, the penetration rate of LED lighting in Vietnam reached about 35%.
In recent years, with the improvement of consumption power in Vietnam, the LED lighting market demand will gradually shift from the current major engineering applications to home lighting applications. Moreover, under the conditions of cheap labor costs in Vietnam, many foreign companies have set up factories in the market. Therefore, LED lighting demand is mostly from the LED lighting demand of new projects.