The price of luxury car parts is enough to buy 6 vehicles thousand yuan price cuts are referred to as "another boots itching"

Starting from May 1, the Notice on Adjusting the Rate of Additions jointly issued by the Ministry of Finance and the State Administration of Taxation was formally implemented. In the case of “taxpayers’ VAT taxable sales or imported goods, the original tax rates were 17% and 11% respectively, and the tax rate was adjusted to 16% and 10%, respectively.”.

Since the notification took effect, Mercedes Benz, Jaguar Land Rover and Lincoln have issued statements one after another. According to the domestic value-added tax rate adjustment policy, the price reduction of the model ranged from 1,000 yuan to 32,000 yuan; BMW and BMW Brilliance soon followed the announcement of price cuts. . In contrast, BMW, which announced its price reductions one day later, has the largest range of price cuts - covering BMW, MINI, motorcycles and all domestic models.

According to the "Securities Daily" reporter, in the terminal market, the prices of the best-selling Mercedes-Benz GLCs and BMW X1 models have been limited, and the margin of preference has been the same as before the announcement. "Compared with the comprehensive concessions for years of tens of thousands of yuan for GLC, X1 and other models, the price cuts of three or two thousand yuan are irritating," said a potential consumer of the brand to reporters.

In addition, on the one hand, consumers complain that the tax rate cuts the price of “off the boots”, on the other hand, some auto parts for high-end imported brand models still have an extremely high price. The latest report shows that the zero-to-total ratio of a brand luxury car is 667.04%, that is, the replacement of all parts of the model, the cost is enough to buy six new cars of the same paragraph.

“In the long run, the reasonable return of prices is a big trend.” Cui Dongshu, secretary-general of the National Passenger Vehicle Market Information Association, believes that the adjustment of luxury cars is the trend of the situation. High-end models are lucrative, and there is a greater possibility of lowering tariffs in the future. Early adjustment of prices is a good measure to prevent risks.

Terminal market has yet to see waves

Recently, consumers who have an intention to purchase a car told reporters that they had recently received a phone call from Mercedes-Benz dealer sales personnel and were informed of the price cuts of some models. Among them, the C-Class and GLC SUVs had a decrease of about RMB 2,000 to RMB 4,000.

According to the "Securities Daily" reporter, the price of the Mercedes-Benz GLC and BMW X1 models sold in the terminal market has been limited, and the margin of preference has been the same as before the announcement. “The day before yesterday, sales call, said before, I saw the GLC 260 price reduction of 3,000 yuan,” a potential Mercedes-Benz seller told reporters that GLC long-term near 30,000 yuan promotional incentives, 3,000 yuan price cut boots itch, grinding grinding mouth skin can take To.

What's more, some Mercedes-Benz 4S stores continue to implement cold gestures: “Only new cars produced after May 1 can enjoy reduced prices.” In fact, Mercedes-Benz official also made it clear that: According to national laws and regulations, the car The retail price of the product terminal will be set by each Mercedes-Benz authorized dealer.

In fact, the luxury car market has always been considered the vane of the entire automobile market. In recent years, the price war in the luxury car market has been filled with the auto market, and the intensity of the decline has increased year by year. From ABB's new car layout and pricing strategy, small cars and low-emission models have become the mainstream, disguising the entire luxury car market with lower prices.

Similar to Mercedes-Benz's terminal discount, BMW sells the X1 as an example. The market has an overall discount of about 70,000 yuan, and the discounted rate of 2,000 yuan to 4,000 yuan resulting from the VAT reduction is difficult to achieve.

According to a Land Rover 4S shop sales staff, the store has not yet received a list of price reductions. In his opinion, the fine-tuning of the purchase tax has little effect on the selling price of the general models, and has a great influence on high-end models. However, “the purchase of high-end and high-end consumers is not very sensitive to price, so the overall impact is not great.”

The reporter checked the sales data in the first quarter of this year and found that although the luxury car market is still in a period of rapid growth that is far better than the overall environment, the reporter learned from a number of dealers that the long-term price war has allowed the profitability of some luxury car dealers to continue. Go low. In response to this official drop, some dealers have asked manufacturers to raise the rebate or grant subsidies directly.

The overall ratio of luxury cars remains high

There are some luxury car brand 4S staff told reporters that most luxury car brand 200,000 yuan of new car prices have been difficult to say "luxury." But now it is difficult to buy a car to keep a car, and the bulk of consumer spending has shifted to after-sales.

According to the “Securities Daily” reporter, the war in the luxury car market has shifted from new car sales to after-sales service and maintenance. Some brands use low sales prices, high parts prices and maintenance costs of sales strategy, resulting in zero overall ratio remained high.

Recently, the China Automobile Industry Association and the China Association of Automobile Maintenance Industry released the ninth report on the zero-to-zero ratio coefficient. Among the 100 sample models, the Beijing Mercedes-Benz GLC, the BMW Brilliance X1, the Volvo S60L, the Lexus ES, and the Beijing Mercedes-Benz E-class. Top five.

In response, Xu Zhongyu, vice minister of the property insurance department of the China Insurance Industry Association, said that the analysis of the commonly used accessories burden 100 index has continued to increase in the past three years. Compared with the same period last year, the total amount of Dongfeng Infiniti Q50L accessories increased by RMB 11,900.