True professional gains a good reputation 500,000 Harvard interpretation of consumer demand

With the rapid development of Chinese autos, SUVs have gradually emerged from the niche models as the best-selling car for consumers. Haval SUV with sales volume exceeding 500,000 in 2011 not only embraces technological advantages such as technology, specialization, and practicality, but also becomes a benchmark model for domestic SUVs because of meeting consumer demand, leading the future development direction of domestic SUVs.

Measuring 500,000 sales of Harvard should be combined with the actual SUV category. As a niche segment, the SUV represents strength, status, glory and professionalism in China. Harvard took the lead in introducing SUV concepts in China. The price of close to the public made it possible for ordinary consumers to use SUVs. This, in turn, objectively promoted the overall and rapid development of China's SUV market. Haval’s status as a pioneer and leader in this area This is evident.

In combination with consumer demand, Haval has always maintained a sensitive and rapid response to the market since its inception. While guaranteeing high cost-effectiveness and ensuring development under the concept of specialization and quality, it is a product strategy that Hafer always insists on, and is also the root cause of Haffer's establishment of a strong brand image and the first breakthrough of “500,000”. In the development of domestic SUVs, Harvard is unique in the market because it adheres to professional and differentiated competition strategies. It not only maintains a steady and continuous growth in sales, but also relies on the persistence of SUV characteristics to cultivate the concept of specialized consumption in the domestic SUV market.

Combining current consumption trends, the professional differentiated competition strategy Hafer once adopted is becoming the mainstream trend of SUV consumption, citing an authoritative media survey: Consumers are more and more inclined to technology and specialization in SUV demand, and the current SUV consumption. The professional design and configuration of suspension, four-wheel-drive, and safety shows strong concerns.

Haval, as a "tumbler" in the SUV market, won the recognition of 500,000 consumers, and it was precisely because of the support of "professional technology." In the chassis design, Haval SUVs are aligned with luxury SUVs. Non-bearing body designs using luxury SUVs such as Wrangler, Hummer, Land Rover, etc., rely on well-tuned front double wishbone torsion bar spring independent suspension and rear five-bar spiral The spring-independent suspension creates a professional SUV chassis system. In the professional configuration, Haval SUV also walked in the forefront of the domestic SUV: electronically controlled four-wheel drive, Eaton mechanical lock differential, TCS traction control system, tire pressure monitoring and a series of configurations, in promoting the professional development of SUV At the same time, it also makes Haval SUV create a number of China SUV technology, such as the first SUV models equipped with differential lock, not only allows users to feel the leading security and driving passion, but also promoted the differential lock technology configuration Popularity; The first SUV with tire pressure monitoring system not only satisfies the EU safety standards, but also brings more passionate high-end driving experience to more owners.

A survey of domestic authoritative organizations showed that more than 50% of consumers chose yes if they would consider the issue of driving SUVs to off-road. Therefore, they have a professional chassis design and four-wheel drive and differential locks. The technology-equipped SUV model not only provides technical support for performance, but also greatly satisfies the multifunctional needs of drivers and drivers in actual driving. Looking at the Chinese automotive market, Haval SUV has won the trust of 500,000 vehicle owners around the world because it insists on taking the quality route and forging professional quality with leading technology.