The Ministry of Railways' "Astronomical Promo" is actually the reverse

Recently, the audit results of the Ministry of Railways' 2011 annual budget implementation and other financial revenues and expenditures announced by the National Audit Office show that from 2009 to 2010, the Ministry of Railways invested 18.5 million yuan in the production of a Chinese railway advertising film without publicly bidding according to regulations. , did not achieve the desired effect. When the news came out, it attracted the attention of people from all walks of life, and the news media also reported it. The news was not calm yet. In the subsequent investigations over the past two days, the news of “Chen Yihan’s corruption by the former Director of the Ministry of Railways” and the “backlash of the Ministry of Railways’ sky-high price propaganda poster with more than 700,000 yuan” were reported.

In this sense, the “Astronomical Propaganda Film” seems to be just a primer. Behind it is a lot of hidden things and undercover curtains. Xiao Bian has reason to believe that these will become more and more as the investigation deepens. But Xiaobian would like to discuss with you at the moment: Why did the Ministry of Railways spend so much effort on propaganda? What is the purpose of the publicity? Has its purpose been achieved?

Last year’s “7.23” series of events such as the huge train accident on the Dongfeng Line and Liu Zhijun’s dismissal of the horse undoubtedly caused the image of the Ministry of Railways to plummet. The original intention of the “high price movie” should be to save its public image and change its reputation so as to re-create the sense of security and trust of the people. However, the planning of this event was undoubtedly a failure. Instead, it played an anti-propaganda role. Once again, the Ministry of Railways fell into the center of public opinion, once again causing public dissatisfaction with the Ministry of Railways.

What kind of public facilities should this type of promotion should be? How to advertise? "Astronomical" is not necessary?

Xiao Bian thinks that these departments can publicize, but its main purpose should be to display China's relevant technological achievements and project implementation advantages abroad, instead of deceitful people in the country, talk about themselves, even with the taxpayer's money to hypnotize. Yourself. The operation of the railway links the vital interests of the general public, and any violation by the Ministry of Railways may pose a threat to the lives of the people. As a long-term livelihood project, in order to truly win the people's reputation and support, they should not rely on these promotional videos, but instead should invest funds in every aspect of railway operations. Only by truly providing the public with a safe and stable railway operation can we really get applause and support.

In the project investment concept of the Ministry of Railways, Xiao Bian thinks that the safety of people's lives and property should be regarded as the most important purpose. More funds should be used for project review and project construction, and in order to improve the core competitiveness. And such things as “high-priced propaganda films” are actually the end of the cart before the horse.