2018 brand dealers stock burst situation, this car company can not sell for 3 months

We generally measure the sales volume of a car company based on the sales data released by the manufacturers every month. However, we ignore the fact that the wholesale quantity is only sold by manufacturers to dealers, but they cannot understand the actual situation. So, which car company to the dealer press warehouse the most powerful, or what brand of dealer inventory outburst it? The results of the distributor inventory coefficient issued by the China Automobile Dealers Association.

There were 7 brands with inventory depth of more than 2 months in March, namely Chery Automobile, Jaguar Land Rover, FAW Car, GAC Fick, Changan Ford, Infiniti and SAIC Roewe.

In general, 1.5 is a warning line. For example, the above Chery Automobile Inventory coefficient reaches 3.5, which means that the dealer's inventory can continue to be sold for 3.5 months without mentioning the vehicle to the manufacturer. In the ratings, there is already a large amount of inventory, and dealers have very large operating pressures and risks.

Inventory coefficient = ending stocks / current sales, reflecting the current inventory depth of car dealer brands. According to the industry practice, the inventory coefficient is between 0.8 and 1.2, reflecting the inventory is in a reasonable range; the inventory coefficient is> 1.5, reflecting the inventory reaching the alert level; the inventory coefficient is> 2.5, reflecting the inventory is too high, the operating pressure and risk are very large.

Let's look at the situation in the first two months! In February, there were seven brands with an inventory depth of more than two months, namely Dongfeng Peugeot, Changan Ford, Chery Automobile, Jaguar Land Rover, Volvo, WEY, and GAC Fick.

In January, there were 4 brands with an inventory depth of more than 2 months, namely Changan Ford, Dongfeng Peugeot, Chery Automobile and GAC Fick.

Chery Automobile, Changan Ford, and Guangzhou Automobile Fick ranked on the list for three consecutive months, which means that the inventory of distributors has remained high and operating pressure has continued for many months. Manufacturers have been pressing for storage for the entire first quarter. not ideal. Unexpectedly, the oldest Chery Automobiles in the old days have been slow-moving products. Dealers’ stocks have basically remained for 3 months, and the risks are still quite large.

In the sales data of the manufacturers in the first three months of this year, it is said that the three car companies had different levels of sales decline, and the decline was not small. Chery Automobile sold 117,000 units in the first three months of this year, down 14.3% year-on-year; Chang'an Ford accumulated 130,000 units, down 34.6% year-on-year; GAC's Fick accumulated 36,700 units, a decrease of 26.2%.

The number of dealers entering the car increased, and the inventory pressure also increased. In order to clear inventory sales, resulting in some dealers naked car sales losses, there is a substantial price reduction phenomenon, dealer profits have decreased significantly. Dealer inventory pressure increased, but also reflected that the brand sales continued to slump.