Car prices quietly callback car dealers rushed gold nine

The continued high temperature days have made the car market in the off-season more deserted. According to a survey conducted by the reporter, compared with two weeks ago, the number of customers entering the store in most 4S stores fell by more than 30% in the past two weeks. However, it is worth noting that although sales have turned cold, but dealers have not increased promotional efforts to attract customers to come to the door, but in the dark to recover the benefits. For this anomalous phenomenon, market analysts have analyzed that car dealers are accumulating energy for the upcoming “Golden September” hot season so that they can launch more attractive promotions at that time.

A reporter at a Great Wall Motors 4S shop found that promotional packages offered by some models had obviously shrunk before this, and hot models such as the M4 and H6 had no preference. In the BYD 4S shop, the reporter saw the same scenario, and all models had a general callback of 1,000 yuan. In some hot-selling joint venture brand 4S stores, the car price correction is more obvious, such as Sagitar, Long Yi and other models, before the cash discount up to 20,000 yuan, and now is the highest cash 15,000 yuan, up to give some decoration.

“Right now, there is a noticeable drop in customer traffic on the market. No matter how big promotion efforts are not necessarily attracting too many people, it's not as good as recuperating. In September, it will go all out.” Yan Jinghui, deputy general manager of Beijing Yayuncun Automotive Trading Market, said in August. Since the sale of many models on the market, there has been a recovery ranging from several hundred yuan to several thousand dollars. However, this is only a temporary phenomenon. With the arrival of the strong sales season in September, the price war is likely to explode rapidly.

In addition, according to Yan Jinghui, the recent recovery of car prices and dealer inventory changes also have a certain relationship, some car companies to reduce the number of high-temperature fake production, not too much pressure on the dealers also chose to adjust the state in the seasonal off-season, Take a break. In addition, some dealers are picking up goods for the upcoming sales season. A FAW-Volkswagen 4S store official spoke bluntly in an interview with reporters. “The 'golden nine silver ten' is the longest selling season of the year, with ample car sources. It is a guarantee of good performance."

For most of the dealers who decide to release their promotional efforts, they have to rely on market conditions. "At the end of August, manufacturers will have relevant support policies announced, and everyone is now waiting and seeing." According to a person in charge of a Japanese joint-venture brand 4S shop, the manufacturers have made it clear that they will give great encouragement to dealers during the "Golden 9 Silver 10" period. Support, so everyone is not eager to sell the car for the next moment.

Similar to the above dealers, the reporter learned that, in addition to Japanese car companies, Korean brands, legal systems, and German brands and other brand dealers have expressed to varying degrees, manufacturers will be in the upcoming sales season for dealer promotions Giving policy support, either directly subsidizing or launching activities, it can be predicted that the auto market will be very lively in September and October this year. "There is no need for consumers to rush out to buy cars. There will be more benefits next month," Yan Jinghui said.