In 2014, the truck market was undoubtedly a cold winter year. Truck dealers said that the market situation was not optimistic. Most dealers did not complete the annual sales target, even if the target merchants indicated that they were far from the sales expectations.
The reasons for this situation can be roughly divided into two: First, the domestic economic situation closely related to trucks is unsatisfactory. Last year, China’s economy entered a “new normal” and its development stabilized, which will inevitably reduce market demand and affect truck sales. The increasingly serious environmental pollution problems have led to the escalation of emission standards. The arrival of the National 4th era has made more consumers choose to adopt a wait-and-see attitude. In addition, even the models that meet the new national standards are not well developed due to oil, urea and other reasons. And can not achieve the expected sales.
Before the full implementation of the national four emission standards, some insiders predicted that this move is expected to drive sales in the truck market. However, the performance of the truck market in 2015 proved that this measure has not played a role in promoting the market situation.
The reason for this situation is that as early as 2014, some regions have taken the lead in implementing the national four emission standards, consumers who have demand have completed vehicle purchases; secondly, the new national standard has just been fully implemented, with a wait-and-see attitude There are still some doubts; in addition, under the “new normal” of economic development, engineering construction and industrial adjustment continue to slow down, and market demand is still not as good as in previous years.
Today, the third month of 2015, the truck market situation is still not optimistic, but in this situation we can still see hope.
First of all, China is currently moving from a large logistics country to a logistics powerhouse. The logistics commercial vehicle market has broad prospects. Thanks to the rapid development of China's e-commerce, the high-speed transportation industry has also made great progress. In heavy trucks, the proportion of tractors has been rising continuously, and market development The situation cannot be underestimated, and the engineering vehicle has become the largest market.
Among them, the proportion of high-speed standard-loaded commercial vehicles has been increasing, and all car companies are looking at the development potential of this field. Dealers also intend to tilt their sales focus to tractor products.
Secondly, with the gradual popularization of new energy vehicles, the sales volume of LNG models is also rising year by year. This part of the market performance is also worth looking forward to, and the related products and facilities of the new standard will be gradually improved, and will also be on the national four. Model sales play a certain role in pulling.

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