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At the advent of “3·15â€, the reporter interviewed some engine companies to safeguard the rights and interests of consumers.
Yuchai: Integration of Service and Parts Supply
For many years, Yuchai has always adhered to the concept of “professional shaping of the brand and service to create valueâ€. It has realized the specialization of engines and complete vehicles, specialization of service skills, put users' rights in the first place, and used various methods to reward users. Li Huawu, Marketing Department of Yuchai said: “We must not only provide users with a good engine, but also provide good additional services, value-added services, extend the service radius, improve the service layout, and assess the relevant units based on user satisfaction.â€
Yuchai established Yuchai Machinery Monopoly Development Co., Ltd. in 2000. Yuchai Machinery Monopoly Development Co., Ltd. is the only window of Yuchai's external supply of Yuchai accessories. It provides Yuchai with original accessories, and is also responsible for cracking down on other companies taking the Yuchai trademark and shoddy.
The responsible person of Yuchai revealed that all the products supplied by Yuchai Machinery Monopoly Development Co., Ltd. have passed the strict inspection and testing of Yuchai's quality control system, unified certification, uniform labeling, unified price, unified packaging, and conformed to the national quality standards. The company established a Yuchai product monopoly system, formed a strong after-sales service guarantee system and a monopoly network, standardized the Yuchai diesel engine parts business market, and established the Yuchai brand image, allowing users to buy real Yuchai products anytime, anywhere, and enjoy To fast, thoughtful and effective service.
In terms of professionalism, Yuchai also trained relevant personnel to improve their professional standards and prevent repeated repairs from solving problems.
Weichai: systematic management of user complaints
In the past few years, in accepting user complaints, some service stations and accessories centers of Weichai have been fighting each other. It is inevitable that there will be “a headache and a foot massage†phenomenon. Various service stations and related departments cannot achieve information sharing. Get an effective solution to the problem. Problems with fittings are handled poorly and affect the performance of the entire engine. To this end, Weichai proposed at the 2007 business conference that a systematic analysis of user complaints should attract the attention of senior corporate leaders and employees, and make it a system for handling user complaints so that service stations and accessories centers can learn Manage users.
In addition, Weichai requires all original host computers and accessories to have security signs and enhance self-protection awareness.
Weichai has also formulated an emergency treatment plan, which requires all service stations and distributors to act in unison. The dealers with better reputation and higher loyalty encounter unexpected events and can deal with the incidents beforehand to effectively protect the legitimate rights and interests of users.
FAW Xichai: Counterfeit Work Continues to Advance
In 2006, the Xixi Management and Protection Department stepped up its anti-counterfeiting work. Market promotion staff took the initiative and attacked a series of counterfeits and fake sales units and individuals and made new contributions to the maintenance of the company's brand image.
They first sorted out the auto parts trading park and domestic auto parts city of Zhengzhou City, Henan Province, investigated and dealt with an auto parts company's illegal sales of counterfeit xichai accessories, and seized 21 boxes of various kinds of counterfeit xichai parts; In the process of behavior, a batch of counterfeit crankshafts, connecting rods, and counterfeit goods were seized, worth hundreds of thousands of yuan. At the same time, with the strong support of the public security department, they reorganized the units involved in the surrounding areas of Wuxi and seized a number of counterfeit accessories.
Xichai continued to crack more than 30 times in Inner Mongolia, Jiangxi, Guizhou, Guangdong, Shandong, Liaoning, Hubei, Shanxi, Nanjing, Jiangsu, and Wuxi, and investigated and dealt with 27 units of counterfeit Xichai brand's illegal activities. Thousands of cases of fake materials, the total value of more than 300 million.
In 2007, Xichai's anti-counterfeiting task force will also assist the national law enforcement agencies in all aspects, effectively protect the legitimate rights and interests of enterprises, and actively safeguard the legitimate interests of Xichai users.